The UK grocery market is set to experience 2.4 per cent growth this Christmas, with shoppers predicted to spend £21.6 billion over the festive period, according to the latest forecast from IGD. Grocery has a key role to play on the December 25, with nearly half (48 per cent) of shoppers agreeing that food and drink is the most important part of Christmas Day. Shoppers anticipate spending an average of £90 for their household’s main Christmas meal this year, with 33 per cent estimating they will spend over £100. While 65 per cent is planning to have turkey this year,…
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