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Ethnic accents 'face negative bias'

Bias exists against people with working class or regional accent, a new government-funded study has found.

Researchers at Queen Mary University in London found that those aged over 40 were likely to judge job candidates as less hireable if they spoke with regional working class accents.


By replicating a study first done 50 years ago, experts found that those over 40 judged intelligence of others by the accents they used.

Devyani Sharma, professor of Sociolinguistics, asked a group of volunteers to listen to 38 different British accents to see which attracted a negative bias.

According to Prof Sharma, British working class and ethnic accents still faced negative bias half a century on.

The Brummie accent, from Birmingham and the West Midlands, came out bottom.

“People were more careful about letting accent biases affect whether they thought the person was a good fit for the job,” said Professor Sharma, whose research is funded by the Economic and Social Research Council (ESRC).

“Younger people didn’t judge accents differently at all. By contrast, those above the age of 40 judged speakers of working class accents to be less competent and less hireable, even though all candidates gave exactly the same responses.

“It’s tempting to interpret this age pattern as a decline in bias over time, but the same age pattern was found 15 years ago. This suggests that our attitudes become more conventional as we age. Bias was also greater among people who grew up in southern England and were from a higher social class.”

Many who were interviewed for the study said that the interview process was only one of the hurdles.

“A working class or ethnic minority applicant may clear all of these hurdles and get that job, only to find that interactions in the workplace are a source of difficulty, impeding their ability to rise in seniority in the firm,” said Professor Sharma.

“Lawyers themselves reported such issues to us. In informal feedback, one told us that he had been told at interview that he would need elocution lessons before he could be introduced to a client.”

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Pokémon pop-up Natural History Museum

All profits from the pop-up and online sales support the Museum’s charitable mission

Luke Dyson

London's Natural History Museum to host Pokémon pop-up shop exploring 'Pokécology'

Highlights

  • Free, ticketed pop-up runs 26 January to 19 April at the Natural History Museum’s Cranbourne Boutique.
  • Exclusive Pikachu TCG Promo Card included with in-store purchases, launching at select UK retailers 30 January.
  • Products inspired by Museum’s iconic architecture and scientific illustrations, available in-store and online.
Pokémon fans in London can look forward to an immersive new experience as The Pokémon Company International teams up with the Natural History Museum for a special pop-up shop, running from Monday 26 January to Sunday 19 April 2026.
First announced in September 2025, the free, ticketed pop-up celebrates the theme of ‘Pokécology’, highlighting Pokémon’s interactions with the natural world and their diverse habitats.
Visitors who have secured tickets will explore themed merchandise and artwork inspired by the Museum’s iconic Hintze Hall and botanical ceiling panels, reimagined with Grass-type Pokémon such as Ivysaur and Victreebel.
Other designs draw from classic naturalist books and scientific illustrations, featuring Water- and Bug-type Pokémon, along with items celebrating Eevee’s evolutions.
The collection includes stationery, clothing, pins, bags, posters, gold-plated decorations, and Pikachu plushes.
Purchases made at the pop-up include the exclusive oversize Pikachu at the Museum Pokémon TCG Promo Card as a gift, with a limit of one per customer.
From Friday 30 January, the card will also be available at select UK retailers, though it will not be sold online. Many products will also launch online via the Natural History Museum shop from midday on 26 January 2026, while stocks last.
Selected items will become available on Pokémon Center UK in early February, with purchase limits applied to ensure fair access for fans.
All profits from the pop-up and online sales support the Museum’s charitable mission, including research by its 400 scientists working on solutions to the planetary emergency.
With this unique collaboration, Pokémon and the Natural History Museum offer fans a chance to combine their love of collectibles with environmental education and scientific inspiration.