7 ways Charli XCX made Valentino’s Puffer Gloss the standout beauty trend of 2025

Forget subtle. Charli XCX didn’t just wear Valentino’s Puffer Gloss. She almost weaponised it. During her chaotic Brat era, she turned a lip product into a cultural badge. This isn’t about a perfect pout. It’s about a tiny tube that became the emblem of her Brat era, bringing together instant plump, mirror shine and some real-life grit. Here’s how a lip gloss went from backstage essential to cultural phenomenon.

A formula built for extremes

This wasn't some dainty dab-on-and-forget-it situation. The Puffer Gloss was built for warfare, specifically, the warfare of a desert festival and a non-stop pop star.

• Peppermint and peptides gave a noticeable tingle (a "moderate sting") for instant plump.
• Hyaluronic acid and ceramides kept lips hydrated under desert sun or stage lights.
• Non-gritty holographic glitter caught light without feeling cheap.

It worked. On stage, in heat, for hours. No melting, no disappearing act.

Charli’s Coachella glow-up

When Charli hit the main stage, her makeup artist layered Puffer Gloss in “In My Glowing Era” over a sheer matte base. As she sang, she reapplied live, smudged edges and all, turning touch-ups into ritual. The crowd went wild, and within hours the shade sold out at Sephora. Suddenly, everyone wanted a ticket to the “brat summer” beauty party.

Authenticity over polish

What makes Charli’s Puffer Gloss story so compelling is that she refused to hide. Her whole vibe – "chaotic chic" – was its DNA. Eye bags? “Chic.” Smudged liner? “Party-ready.” Her lips weren’t photoshopped pouts. In fact, they were real, raw and ridiculously glossy. She didn't just wear Moonlight Crush (her favourite deep grape shimmer); she compared its sparkle to the feeling of her song "party 4 u”: transformative, emotional, a little bit feral.

From desert sets to red carpet

Fast forward to the Met Gala, and Charli’s gloss took on a new mood. This time she chose “Warm It Up,” a rosy-brown shade that played against her gothic-tailored suit. Charli carried the damn gloss in her tiny purse. Paparazzi caught her with it. This wasn't just stage gear anymore; this was red-carpet essential, luxury with Brat attitude. It whispered, "Yeah, I need this everywhere."

The aftermath: From sold-out tube to generational totem

The "Charli effect" wasn't hype; it was carnage. Sephora? Ravaged. Nordstrom? Scrambling. But it went deeper than sales. Beauty editors, once side-eyeing plumpers, raved about its "balance of torture and triumph." It became shorthand for the entire Brat aesthetic: maximalist, nostalgic, unapologetically you. TikTok edits mashed gloss close-ups with "360" beats. Memes parodying "Puffer Gloss face" exploded. That slight tingle? Reframed as "pain for beauty" rebellion against boring wellness. It stopped being makeup. It became a generation's sticky, shiny, slightly-stinging flag.

The real why: It roared because it felt real

Charli didn’t reinvent lip gloss, but she reminded everyone what it can do when it’s part of something bigger. This gloss screamed because Charli made it human. She took it from the lab to the mosh pit to the Met steps, smudging it, reapplying it, living in it. It survived desert heat, complemented gothic tailoring, and still looked like a damn party in your bathroom mirror at 3 a.m. With Puffer Gloss, she didn’t sell a product. She sold a feeling: loud, messy, confident.