Casual sexism is ingrained in children’s reading material: study

• Keerthi Mohan
• 22 January, 2018

By: Keerthi Mohan

The past few years has seen quite a number of women celebrities speak up about unfair treatment at workplaces, leading to a lot of discussion on measures that can be taken to improve the situation. It wouldn’t be wrong to say sexism is one of the worst evils women face today, and a portion of the blame for this crisis should be levied on children’s reading materials. It’s time we weed out casual sexism that’s ingrained in children’s reading material. A new study conducted by The Observer and market research company Nielsen found that lead roles in children’s picture books…

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