Pooja Pillai is an entertainment journalist with Asian Media Group, where she covers cinema, pop culture, internet trends, and the politics of representation. Her work spans interviews, cultural features, and social commentary across digital platforms.
She began her reporting career as a news anchor, scripting and presenting stories for a regional newsroom. With a background in journalism and media studies, she has since built a body of work exploring how entertainment intersects with social and cultural shifts, particularly through a South Indian lens.
She brings both newsroom rigour and narrative curiosity to her work, and believes the best stories don’t just inform — they reveal what we didn’t know we needed to hear.
Bollywood horror has gone mainstream: bigger budgets, big stars, family audiences.
Roots: Mahal (1949) to the Ramsay Brothers' cult run of the 1970s–80s.
Modern hits pair folklore with comedy, as seen in Tumbbad, Stree, Munjya, and now Thamma & Maa.
Technical leap: prosthetics and CGI have "gone to the next level"; budgets now reach mainstream scale.
Remember when Bollywood horror meant creaky doors in a haunted haveli and a woman in a white sari? Forget it. We are in an era where a ghost's main ambition is not revenge, but finding a wife, where ancient mythology collides with suburban kitchens, and a mother's love can literally summon a goddess. The genre has exploded into the mainstream, and clearly everyone is buying a ticket.
The horror revolution: How Bollywood turned ghosts, goddesses, and gore into gold Instagram/thammamovie/netflix_in/maddockfilms
Where did this all begin?
The lineage is long. Kamal Amrohi's Mahal (1949), a chilly, melodramatic original, is often cited as Hindi horror's starting point. The Ramsay Brothers then carried the torch through the 1970s and 80s, churning out roughly 30 low-budget creature features that made haunted havelis a cult staple. Their old formula was simple: lurid gore, sex, and cheap shocks because "blood and sex pulled crowds."
As Deepak Ramsay puts it, "There are new stories, fresh talent, and all of this is leading to a resurgence. Films that were once niche are turning out to be blockbusters."
Kamal Amrohi's Mahal Youtube Screengrab
Why is Bollywood horror trending now?
Two things: smarter storytelling and better tech. Filmmakers stopped copying Western ghosts and started mining local myths, as seen in Tumbbad and Stree, and they mixed scares with laughs.
"The moment you get scared, your first reaction after the shock is to laugh," Ram Gopal Varma says, and that laugh is the neat trick, making scares sharable.
Aditya Sarpotdar explains the appeal bluntly: "There is a huge audience wanting to watch such movies. When catering to mass audiences, humour becomes key." His Munjya proved it: "Children pulled their parents to theatres." You cannot get more mainstream than that.
For decades, horror was the B-movie cousin no one wanted to acknowledge. Big stars stayed away, the effects were cheap, and an 'Adults' certificate locked out half the family audience. But not anymore. Maa (June 2025) saw Kajol in a mythic, bloody role that shocked and thrilled the audience. Thamma (Diwali 2025) is being billed as "a bloody love story" with Ayushmann Khurrana and Rashmika Mandanna in a vampire-romance that pairs fangs with dance numbers. Sequels and studio universes hits like Stree 2, Chhorii 2, and lighter fare like The Bhootnii keep the pipeline full.
Deepak Ramsay even points to the tech shift: "From as little as £20,000 to make a horror film, now budgets are closer to £7.2 million."
Veterans say prosthetics and CGI have "gone to the next level," so monsters finally look convincing.
Bollywood horror is having a moment, and it's brilliant
However, the quick, messy truth is the genre still trips; it suffers from a tonal wobble and silly beats, but it is honest. Horror has stopped hiding at midnight and is selling tickets at matinées. Directors joke about the next move. "I would love to see Shah Rukh Khan attempt horror," says Sarpotdar, but the point is clear. What was once pulpy trash has become a lively, profitable stretch of mainstream cinema. It is rough around the edges, loud, sometimes ridiculous, and that is exactly why it is working.
Critics praise Gulzar’s opening narration as the series’ emotional anchor.
Several reviewers find the animation ambitious but uneven.
Many reviews note secondary voice performances lack range compared with the narration.
Reviewers differ on pacing and storytelling focus: some call it tight, others say it feels stitched.
Viewers and critics recommend watching for the scale and music, not for flawless character work.
This Kurukshetra review is a round-up of what critics and early viewers are saying about Netflix’s new animated retelling, and one name keeps coming up: Gulzar. Across reviews, the opening narration is almost universally singled out as the strongest element, while opinions split sharply on animation quality, voice casting and whether the series’ narrow battlefield focus pays off.
Netflix’s animated Kurukshetra draws praise for its ambition but criticism for uneven voice performances Instagram/netflix_in
What do reviewers say about Kurukshetra and Gulzar’s role?
Multiple reviews call Gulzar’s baritone the series’ single greatest asset. Critics write that his lines give scenes emotional gravity. They said the narration "grounds" the show and often rescues moments that might otherwise feel flat. A few outlets even suggested his voice elevates sequences beyond the animation’s limits.
Do critics think Kurukshetra gets the animation right?
The answer is mixed. Several reviewers applaud the scale, chariot set pieces, wide battle frames and the sheer ambition. Others point out inconsistencies, like faces that do not always register emotion and occasional stiffness in character movement. Many reviews used the same phrasing: “impressive in scope, uneven in detail.”
How do reviewers view the voice cast beyond Gulzar?
This is where opinions cluster on the negative side. A number of critics say secondary voiceovers feel one-note and do not match the gravitas Gulzar brings. A handful of reviews praised specific performances, but the dominant note was: solid, not stellar.
Pacing and focus. Some reviewers appreciated the choice to limit the story to battlefield days and called it focused and brisk. Others felt certain backstories were teased, leaving them wanting more, and described the structure as stitched together. So, pick your critic: some loved the discipline, others wanted a fuller sweep.
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