Television actress Sonal Jha, who is best remembered for her role in Balika Vadhu, recently said during an interview that Indian television shows that appear progressive are not always that. The actress, who has stopped doing daily soaps now, can be currently seen in Sudhir Mishra’s SonyLIV Original crime thriller Jehanabad – Of Love & War.
“TV is a wide medium and a lot of content is being made simultaneously. When Balika Vadhu was being made, Ekta Kapoor was also making her serials on kitchen politics and regressive content. So, I am sure good stories are still there but maximum stuff is just the same as what has been going on (all these years). If there is any change visible, it is too frivolous. There are times when I get calls offering me ‘a strong and progressive character’.”
She went on to share, “I feel that their agenda is not showing progressive content. They tell me, ‘This is the story, this is a progressive role. That is why I distanced myself from TV work, their agenda is different. They do not have a stand. Like the market does not have any stand, it will turn towards profit. All these companies are now talking about positive discussions around skin colour and body image but how much has actually changed? TV is a difficult medium to work with if you want to work with a particular ideology or something.”
However, the actress has issued a clarification over her recent remark, saying that she did not mean to target or slam any show or producer like Ekta Kapoor.
"The statement that I previously gave was completely misinterpreted and presented in an inappropriate manner. I was speaking within a broader context. I said that sometimes television content can be either regressive or progressive. I was not targeting any individual show or any producer like Ekta Kapoor. Obviously, I did not mean to target or slam anyone. All I really wanted to convey was about my TV journey and my choices. It was completely my personal interpretation of a range of roles but from a generic perspective. I clearly did not mean to offend anyone."
Keep visiting this space for more updates and reveals from the world of entertainment.
Bollywood horror has gone mainstream: bigger budgets, big stars, family audiences.
Roots: Mahal (1949) to the Ramsay Brothers' cult run of the 1970s–80s.
Modern hits pair folklore with comedy, as seen in Tumbbad, Stree, Munjya, and now Thamma & Maa.
Technical leap: prosthetics and CGI have "gone to the next level"; budgets now reach mainstream scale.
Remember when Bollywood horror meant creaky doors in a haunted haveli and a woman in a white sari? Forget it. We are in an era where a ghost's main ambition is not revenge, but finding a wife, where ancient mythology collides with suburban kitchens, and a mother's love can literally summon a goddess. The genre has exploded into the mainstream, and clearly everyone is buying a ticket.
The horror revolution: How Bollywood turned ghosts, goddesses, and gore into gold Instagram/thammamovie/netflix_in/maddockfilms
Where did this all begin?
The lineage is long. Kamal Amrohi's Mahal (1949), a chilly, melodramatic original, is often cited as Hindi horror's starting point. The Ramsay Brothers then carried the torch through the 1970s and 80s, churning out roughly 30 low-budget creature features that made haunted havelis a cult staple. Their old formula was simple: lurid gore, sex, and cheap shocks because "blood and sex pulled crowds."
As Deepak Ramsay puts it, "There are new stories, fresh talent, and all of this is leading to a resurgence. Films that were once niche are turning out to be blockbusters."
Kamal Amrohi's Mahal Youtube Screengrab
Why is Bollywood horror trending now?
Two things: smarter storytelling and better tech. Filmmakers stopped copying Western ghosts and started mining local myths, as seen in Tumbbad and Stree, and they mixed scares with laughs.
"The moment you get scared, your first reaction after the shock is to laugh," Ram Gopal Varma says, and that laugh is the neat trick, making scares sharable.
Aditya Sarpotdar explains the appeal bluntly: "There is a huge audience wanting to watch such movies. When catering to mass audiences, humour becomes key." His Munjya proved it: "Children pulled their parents to theatres." You cannot get more mainstream than that.
For decades, horror was the B-movie cousin no one wanted to acknowledge. Big stars stayed away, the effects were cheap, and an 'Adults' certificate locked out half the family audience. But not anymore. Maa (June 2025) saw Kajol in a mythic, bloody role that shocked and thrilled the audience. Thamma (Diwali 2025) is being billed as "a bloody love story" with Ayushmann Khurrana and Rashmika Mandanna in a vampire-romance that pairs fangs with dance numbers. Sequels and studio universes hits like Stree 2, Chhorii 2, and lighter fare like The Bhootnii keep the pipeline full.
Deepak Ramsay even points to the tech shift: "From as little as £20,000 to make a horror film, now budgets are closer to £7.2 million."
Veterans say prosthetics and CGI have "gone to the next level," so monsters finally look convincing.
Bollywood horror is having a moment, and it's brilliant
However, the quick, messy truth is the genre still trips; it suffers from a tonal wobble and silly beats, but it is honest. Horror has stopped hiding at midnight and is selling tickets at matinées. Directors joke about the next move. "I would love to see Shah Rukh Khan attempt horror," says Sarpotdar, but the point is clear. What was once pulpy trash has become a lively, profitable stretch of mainstream cinema. It is rough around the edges, loud, sometimes ridiculous, and that is exactly why it is working.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Garavi Gujarat
Publications Ltd and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.