Award winning music producer DJ Swami teams up with Punjabi musicians for PunjabTronix

PunjabTronix, a new international collaboration between Mercury nominated British-Indian music producer DJ Swami and traditional Punjabi folk musicians, will bring their spectacularly memorable shows on tour to the UK this July.

This is new project, produced and commissioned by Asian Arts Agency as part of Reimagine India 2017, a cultural exchange programme celebrating the 70th anniversary of the Independence of India in 2017.

PunjabTronix features an exciting new creative collaboration between technology and tradition, as cutting edge live electronica and digital technologies combine with the traditional sounds of the Punjab.

“We are delighted to be presenting PunjabTronix, a brand new, exciting contemporary music project where technology meets raw Punjabi folk music,” said Jaswinder Singh, Project Producer and Director of Asian Arts Agency,

“This international collaboration between the exceptionally talented British and Indian artists is receiving global attention from audiences and promoters. I am looking forward to the national UK tour in July and hope that audiences will have a great time enjoying this new music performance.”

Mixing live electronic dance music with Punjabi dhol drums, vocals, stringed instruments and the hypnotic sounding double flute algoza, the live show will feature the powerful distinct rhythms and traditional melodies of the Punjab interacting creatively with live electronic drum machines, synthesiser arpeggios and basslines.

Visual projections of original digital animations and cinematic Punjabi imagery, produced by Bristol based filmmaker John Minton, will complete a unique musical and visual event.

In the show, audiences will hear many famous Punjabi folk songs, including Challa, Heer and Jugni, which have been performed over many centuries and have now been reimagined for PunjabTronix.

The project was developed through a series of creative residencies between DJ Swami and musicians in Punjab. The first took place in India in February 2016, with a second in February 2017. A final residency will take place in Bristol in July 2017 before the artists tour the UK.

"I am really excited to be touring PunjabTronix to UK audiences in 2017,” said DJ Swami.

“PunjabTronix is a progressive insight into my third generation British-Indian influences of electronica, hip hop and Punjabi folk and I am honoured to share this experience collaborating with the finest musicians of Punjab, set to a mesmerising cinematic backdrop of cultural harmony."

This exciting new live show will tour to the following venues in July 2017 (with more to be announced soon):

Tour dates:

13 July 2017        London, Horniman Museum (part of their Indian Summer Late series, not full show)

16 July 2017        Bristol, Arnolfini

18 July 2017        Norwich Arts Centre

19 July 2017        Cambridge Junction

20 July 2017        London, Rich Mix (full London show)

21 July 2017        Birmingham, Mac

22 July 2017        Nottingham, New Art Exchange

Tour information:

www.punjabtronix.co.uk

www.asianartsagency.co.uk/punjabtronix

Video:

Introducing Punjabtronix:

Introducing Punjabtronix – the musicians: