Traditional traders and local players rejoiced on Thursday (27) at new e-commerce rules imposed by the Indian government on global giants such as Amazon and Walmart which analysts said could force them to rethink their Indian operations. Under the surprise restrictions, e-commerce companies are banned from selling products from firms in which they have a stake. They are also forbidden from entering into exclusive deals with sellers. The rules, which come into force on February 1, will particularly hit Amazon, which has invested billions of dollars in its India operation, and Flipkart, which was taken over this year by another US giant,…
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