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Amazon launches partner support fund in India

ETAILER Amazon India has launched a partner support fund on Wednesday (29) to help the small and medium businesses (SMBs) who are heavily reliant on the company.

A company statement said that SMBs across India have been financially impacted due to the nationwide lockdown. This fund for SMBs in logistics will be available to delivery service partners and select transportation partners in India to help adjust their business model to the "new realities" posed during the lockdown, it said.


"Through the one-time disbursement, the fund will support the partners in multiple ways. This includes enabling them to provide financial aid to close to 40,000 of their staff for the month of April 2020," Amazon India said.

"Additionally it will help cover some critical fixed infrastructure costs, and support liquidity and cash flow for these businesses as they resume and scale their operations post lockdown."

Amazon India now allows the purchase of goods like grocery or other essentials on credit through the 'Amazon Pay Later' feature. It has also teamed up with Indian Railways for better reach of essential goods to customers.

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Bestway Wholesale launch

Bestway Wholesale is rolling out a nationwide World Cup 2026 retail campaign across more than 60 depots

Company handout

Bestway Wholesale launches nationwide World Cup 2026 campaign for independent retailers

  • Bestway Wholesale is rolling out a nationwide World Cup 2026 retail campaign across more than 60 depots.
  • The programme is expected to support over 100,000 independent retailers during the tournament period.
  • Bestway said its previous EURO 2024 campaign delivered an average 44 per cent sales uplift for participating brands.

Bestway Wholesale has unveiled a nationwide World Cup 2026 retail activation aimed at helping independent retailers increase sales during one of the biggest trading periods of the year for food and drink brands.

Running from May 22 to July 16 across more than 60 depots nationwide, the campaign has been designed to support over 100,000 independent retailers through a mix of in-depot promotions, digital engagement and supplier-backed offers tied to key tournament moments.

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