Skip to content
Search

Latest Stories

Akshay Kumar to fly to Ayodhya to give mahurat shot of his next Ram Setu from Ram Janmabhoomi

By: Mohnish Singh

Bollywood star Akshay Kumar, who recently wrapped up Nadiadwala Grandson Entertainment’s Bachchan Pandey, is moving on to shoot his next film, titled Ram Setu.


Also starring Jacqueline Fernandez and Nushrratt Bharuccha in lead roles, the high-profile project is being directed by Abhishek Sharma, while well-known writer-director Dr. Chandraprakash Dwivedi is attached as the creative producer.

The latest we hear that Akshay Kumar, along with his director and creative producer, will jet off to Ayodhya, Uttar Pradesh, on March 18 to give the mahurat shot of Ram Setu from the birthplace of Lord Ram. Yes, you read that right!

Director Abhishek Sharma says that Kumar’s look in Ram Setu is inspired by several Indian and international professional archaeologists. “Akshay sir plays an archaeologist and his look and character are inspired by several Indian and international professional archaeologists who work in the field. In terms of both look and character, Akshay sir’s fans are in for a totally new avatar of his,” says the filmmaker.

Talking about Jacqueline Fernandez and Nushrratt Bharuccha’s characters in the film, Sharma shares, “They both play strong, independent women with well-etched out parts. We are keeping their looks under wraps for now.”

It was Dr. Chandraprakash Dwivedi who came up with the idea of starting the Ram Setu journey in Ayodhya. “What better way to embark upon the journey of Ram Setu than to kick-off at the very birthplace of Lord Ram. Having visited Ayodhya several times myself, I suggested to Akshay and the team that we should launch the production schedule with blessings from the holy temple of Lord Ram. We are scheduled to hold our mahurat shot in Ayodhya and commence our filming on an auspicious note.”

Keep visiting this space over and again for more updates and reveals from the glitzy world of entertainment.

More For You

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

AI Generated

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

Keep ReadingShow less