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Ajay Devgn admits Bollywood is lost post-pandemic: ''We’re all still struggling”

At the Raid 2 trailer launch, the star opened up about changing audience tastes, global content pressure, and why big promotions no longer guarantee footfall.

Ajay Devgn

Speaking at the trailer launch of Raid 2, Ajay Devgn opens up about Bollywood's ongoing struggle to keep up with audience expectations

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Ajay Devgn is back as the no-nonsense IRS officer Amay Patnaik in Raid 2, but off-screen, he's being just as honest. Speaking at the trailer launch of the film in Mumbai, the actor admitted that the Hindi film industry is still figuring out what audiences want in this new post-pandemic world.

“Everyone’s trying, but the truth is, nobody has a clear answer yet,” said Devgn. “We’re all learning as we go. Audiences have changed and what worked before doesn’t always land now. There’s more global content available than ever, and people are making different choices.”


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It’s not just Bollywood facing this uncertainty, he pointed out. “Whether it’s Hollywood, South Indian cinema or us, hits and misses are happening everywhere. No industry is immune.”

Some have blamed high ticket prices for low theatre turnouts, but Devgn disagrees. “If a movie clicks, people show up, price or not. It’s really about the content. The trailer, the teaser, the music if it connects, the audience comes.”

Raid 2 takes forward the story of a fearless tax officer and is inspired by a real case. This time, the film explores another true investigation, with Raj Kumar Gupta returning as director. Vaani Kapoor and Rajat Kapoor join the cast, while Riteish Deshmukh steps in as the antagonist.

Ajay Devgn at the Raid 2 press event in Mumbai, addressing the post-pandemic shift in cinema and storytellingGetty Images


The sequel, backed by T-Series and Panorama Studios, hits cinemas on May 1. Devgn said this story pays tribute to the less-seen work of the Income Tax Department. “It’s based on a real case, and it shines a light on officers who do tough jobs away from the spotlight.”

Ultimately, Devgn’s message is clear: filmmakers are watching, listening, and adapting. But in a landscape where viewer habits are shifting and international content is just a click away, there are no quick fixes, only honest efforts and fresh storytelling.

“We’re trying to keep up with the times. Some things work, some don’t. We’re all in the same boat,” he said.

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Disney will pay £7.4 million fine over children's privacy violations on YouTube

The settlement specifically addresses content distribution on YouTube and does not involve Disney's own digital platforms

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Disney will pay £7.4 million fine over children's privacy violations on YouTube

Highlights

  • Disney to pay £7.4m settlement for violating children's online privacy laws.
  • Company failed to mark videos from Frozen, Toy Story and The Incredibles as child-directed content.
  • Settlement requires Disney to create compliance programme for children's data protection.

The Walt Disney Company has agreed to pay £7.4m ($10m) to settle claims that it violated children's privacy laws by improperly labelling YouTube videos as made for children, allowing targeted advertising and data collection without parental permission.

The settlement with the US Federal Trade Commission, initially announced in September, was formalised by a federal court order on Tuesday.

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