Skip to content
Search

Latest Stories

Submit Guest Post

Ajay Devgn admits Bollywood is lost post-pandemic: ''We’re all still struggling”

At the Raid 2 trailer launch, the star opened up about changing audience tastes, global content pressure, and why big promotions no longer guarantee footfall.

Ajay Devgn

Speaking at the trailer launch of Raid 2, Ajay Devgn opens up about Bollywood's ongoing struggle to keep up with audience expectations

Getty Images

Ajay Devgn is back as the no-nonsense IRS officer Amay Patnaik in Raid 2, but off-screen, he's being just as honest. Speaking at the trailer launch of the film in Mumbai, the actor admitted that the Hindi film industry is still figuring out what audiences want in this new post-pandemic world.

“Everyone’s trying, but the truth is, nobody has a clear answer yet,” said Devgn. “We’re all learning as we go. Audiences have changed and what worked before doesn’t always land now. There’s more global content available than ever, and people are making different choices.”


- YouTubewww.youtube.com


It’s not just Bollywood facing this uncertainty, he pointed out. “Whether it’s Hollywood, South Indian cinema or us, hits and misses are happening everywhere. No industry is immune.”

Some have blamed high ticket prices for low theatre turnouts, but Devgn disagrees. “If a movie clicks, people show up, price or not. It’s really about the content. The trailer, the teaser, the music if it connects, the audience comes.”

Raid 2 takes forward the story of a fearless tax officer and is inspired by a real case. This time, the film explores another true investigation, with Raj Kumar Gupta returning as director. Vaani Kapoor and Rajat Kapoor join the cast, while Riteish Deshmukh steps in as the antagonist.

Ajay Devgn at the Raid 2 press event in Mumbai, addressing the post-pandemic shift in cinema and storytellingGetty Images


The sequel, backed by T-Series and Panorama Studios, hits cinemas on May 1. Devgn said this story pays tribute to the less-seen work of the Income Tax Department. “It’s based on a real case, and it shines a light on officers who do tough jobs away from the spotlight.”

Ultimately, Devgn’s message is clear: filmmakers are watching, listening, and adapting. But in a landscape where viewer habits are shifting and international content is just a click away, there are no quick fixes, only honest efforts and fresh storytelling.

“We’re trying to keep up with the times. Some things work, some don’t. We’re all in the same boat,” he said.

Add EasternEye As Your Trusted Source
preferred source on google news

More For You

Paul McCartney joins Taylor Swift and Jay-Z in exclusive billionaire club with $1.4bn fortune

His financial portfolio also includes revenue from global tours, UK property holdings and an art collection

Getty Images

Paul McCartney joins Taylor Swift and Jay-Z in exclusive billionaire club with $1.4bn fortune

Highlights

  • Sir Paul McCartney has reportedly become a billionaire, with Forbes estimating his net worth at £1.04 billion.
  • The former Beatles star ranks as the world's third-richest musical artist, behind Jay-Z and Taylor Swift.
  • His fortune is linked to music royalties, publishing rights, touring revenue, property and other investments.

Sir Paul McCartney has reportedly reached another major financial milestone, with his fortune estimated at £1.04 billion, placing him among the world's wealthiest musicians.

The 84-year-old music legend is ranked third on Forbes' list of the world's richest musical artists, behind Jay-Z, whose estimated wealth stands at £2.08 billion, and Taylor Swift, with £1.49 billion.

Keep ReadingShow less