THE chairman of the British Medical Association (BMA) council has written to the home secretary, Priti Patel, pointing out that international doctors are dying in the service of the NHS and suggesting the government waive the health surcharge doctors have to pay at least during the period of the coronavirus pandemic.
Dr Chaand Nagpaul also said the same concession should be made to doctors from overseas who are poised to come to the UK, because they are urgently needed now more than ever before.
In his budget presented last month, chancellor Rishi Sunak announced that the surcharge levied on an immigrant using the NHS will be increased from £400 to £620. A new discounted rate of £470 applies for children aged under 18, but the lower rate for international students was also raised from £300 to £470.
The immigration health surcharge, which was introduced in April 2015, applies on anyone in the UK on a work, study or family visa for longer than six months in order to raise funds for the NHS.
Dr Nagpaul also wants Patel to relax the immigration rules so that foreign doctors already working for the NHS are given indefinite leave to remain in the UK.
Current Home Office rules that make it difficult for international students to switch sponsors should be suspended so that the students can make the changes without harming their immigration status and work where they are most needed, Dr Nagpaul has said.
In his letter, he told Patel: “As you will be aware the risks to doctors working on the frontline are very real. The first three doctors to sadly die in the UK due to Covid-19 were international doctors. This illustrates the sacrifices that all doctors make and the risks they are willing to take to care for critically ill patients in the NHS.
“Our international medical graduate members are understandably worried about protecting their families whose immigration status will be dependent on theirs. We therefore urge the Home Office to give indefinite leave to remain to the dependents of international doctors who die while working in the NHS due to Covid-19.
“The BMA is calling for the following measures to be put in place for all international doctors and healthcare workers providing care in the NHS, and international medical students yet to join the workforce
--“All immigration policy changes to be included in the immigration rules.
--“All doctors and healthcare professionals to be exempt from the health surcharge, at least for the duration of the pandemic.
--“To grant special dispensation to all international medical students, and healthcare workers to switch sponsors automatically without having to apply for another visa.
--“All international doctors to obtain indefinite leave to remain automatically.”
Dr Nagpaul also acknowledged one gesture that has already been made: “The BMA welcomes the guidance issued by the Home Office on March 31, 2020, allowing those impacted by Covid-19, including doctors, nurses and other healthcare workers to automatically extend their visa for a year, and for this extension to be free of charge and exempt from the health surcharge.”
Britain said last month it would automatically renew the visas of foreign healthcare workers without charge to ensure they could focus on fighting the coronavirus outbreak.
The extension will apply to about 2,800 doctors, nurses and paramedics working in the NHS whose visas were due to expire before October 1. The measure will also include their family members.
In his letter, Dr Nagpaul added: “In discussion with NHS England we are aware of a proposal to identify international doctors, outside of the UK, who hold GMC (General Medical Council) registration but are yet to commence work in the NHS to help in the crisis.
“It is unfair to expect doctors currently outside of the UK who are willing to come to help in the crisis and other international doctors and healthcare workers already in the UK, who are prepared to risk their lives while providing care in the NHS, to pay for that care should they themselves need it.
“In recognition of this, and the fact that those here contribute towards national insurance through taxation, all international doctors working in the UK must, at the very least, be exempt from paying the health surcharge for the duration of the pandemic.”
He told the home secretary: “There is no doubt the pandemic is placing more pressure on the NHS and its workforce throughout the country who are working tirelessly to slow the spread of the virus.
“However, with more cases expected, it is critical that the NHS recruits and retains enough doctors to adequately and safely meet the needs of patients. It is important that medical professionals who wish to assist in the current crisis are supported in doing so.”
A Home Office spokesperson said: “The automatic visa extension for frontline NHS workers we have announced includes the Immigration health surcharge, so no additional payment will be required. These people can continue to access healthcare free of charge.”
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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