Dominic Raab has announced that the UK government was planning to charter special flights to bring back British nationals who find themselves stranded in the Covid-19 worldwide travel lockdown.
The UK foreign secretary and his counterparts from about 20 countries had held discussions with Indian External Affairs Minister S Jaishankar over the weekend.
Raab, who led the daily briefing from Downing Street, said the UK government had struck a deal with airlines to evacuate British nationals from certain priority countries where commercial routes are non-operational.
India will be among the priority countries after Raab said that the £75-million plan would focus on countries where large numbers of British travellers find themselves stranded due to travel restrictions.
"This is the greatest global challenge in a generation. An unprecedented number of British people are trying to get home," said Raab, the second in command to British Prime Minister Boris Johnson, who remains in self-isolation after testing positive for coronavirus last week.
The UK Foreign and Commonwealth Office (FCO) said charter flights are already up and running to Ghana and Tunisia, with India and South Africa to be added to the list this week.
"We are negotiating intensely with countries around the world to secure permissions for return flights where airspace has been closed," the FCO said.
Once special flights have been arranged, these will be promoted through the UK government''s travel advice and by the British Embassy or High Commission in the particular country.
British travellers who want a seat on the flight will book and pay directly through a dedicated travel management company.
"This is a worrying time for many British citizens travelling abroad. We''ve already worked with airlines and governments to enable hundreds of thousands to return home on commercial flights, and we will keep as many of those options open as possible," said Raab.
"Where commercial flights are not possible, we will build on the earlier charter flights we organised back from China, Japan, Cuba, Ghana and Peru. The arrangements agreed today will provide a clearer basis to organise special charter flights where Britons find themselves stranded. Our priority will always be the most vulnerable," he added.
These flights will be run by British Airways, Virgin Atlantic and EasyJet, among other airlines who have signed up to the deal.
The news will come as relief to thousands of British travellers currently in India who have been petitioning the UK government to fly them out of the country, which remains under strict lockdown to control the coronavirus pandemic.
"The UK must act now using whatever means possible to get these British citizens back on UK soil," urged an online petition on Change.Org calling to "Repatriate UK citizens stuck in India", which garnered nearly 50,000 signatures within days.
The daily briefing on Monday came as the total number of people who have died due to the deadly virus in the UK reached 1,408, a hike of 180 over the previous day.
More than 9,000 people who have tested positive for coronavirus are being treated in hospitals across England, according to NHS England chief Sir Simon Stevens.
Meanwhile, thousands of EasyJet and Virgin Atlantic airline staff are being offered work at the new 4,000-bed NHS Nightingale Hospital being speedily built at the ExCel conference centre in East London.
Those who sign up will support nurses and clinicians at the coronavirus field hospital, the NHS said.
Virgin Atlantic said furloughed or forced leave staff who helped would be paid through the UK government''s Job Retention Scheme.
NHS England said many airline staff were first aid trained and already had security clearance. Virgin Atlantic said it had written to about 4,000 employees, while EasyJet said it had contacted 9,000 of its UK-based staff – half of whom are first aid trained.
Travel restrictions and a slump in demand because of the pandemic have grounded thousands of their fleet along with other global airlines.
Earlier, Boris Johnson said the British public appeared to be obeying the restrictions set out by the government to slow the spread of the virus and hailed their efforts in a video posted on Twitter.
"Thanks to everyone who has been staying at home. By delaying the spread of the disease we can reduce the pressure on our NHS, and that''s how we hope to save many thousands of lives," he said.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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