Highlights
- Triptii Dimri named first Indian brand ambassador for Victoria’s Secret
- Move marks a first for the brand’s presence in India
- Summer Signature campaign focuses on comfort and confidence
- Follows earlier runway appearances by Indian-origin models
Landmark moment for Indian representation
Triptii Dimri has become the first Indian brand ambassador for Victoria’s Secret, marking a notable step for the brand’s engagement with the Indian market.
While Indian-origin models have featured in its shows before, the company has not previously appointed an ambassador from India.
Campaign centred on confidence and comfort
The announcement comes alongside the launch of the brand’s Summer Signature campaign, which highlights lingerie and sleepwear designed for comfort and ease.
The collection features the label’s signature stripe design and aims to promote confidence and self-expression. Speaking about the collaboration, Dimri said that confidence, rather than appearance, defines what it means to feel “sexy”.
Growing Indian presence in global fashion
Indian representation in Victoria’s Secret shows has gradually increased over the years. Neelam Gill became the first Punjabi model to walk in the brand’s fashion show in 2024 and 2025.
Model Ujjwala Raut is also among the early Indian faces associated with the runway.
Brand roots and global reach
Founded in 1977 in San Francisco, Victoria’s Secret was created as a lingerie store aimed at offering a more comfortable shopping experience.
Its name draws from the Victorian era, reflecting a sense of refinement, while “Secret” refers to what lies beneath clothing.
