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Did Theo James just outshine Henry Cavill in the race to become James Bond?

A new fragrance advert and rising betting odds put The White Lotus star ahead of long-time contenders.

Theo James Overtakes Henry Cavill as Leading James Bond Candidate

Theo James sparks James Bond rumours with rising popularity

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Pooja Pillai
By Pooja PillaiMay 19, 2025
Pooja Pillai

Pooja Pillai is an entertainment journalist with Asian Media Group, where she covers cinema, pop culture, internet trends, and the politics of representation. Her work spans interviews, cultural features, and social commentary across digital platforms.

She began her reporting career as a news anchor, scripting and presenting stories for a regional newsroom. With a background in journalism and media studies, she has since built a body of work exploring how entertainment intersects with social and cultural shifts, particularly through a South Indian lens.

She brings both newsroom rigour and narrative curiosity to her work, and believes the best stories don’t just inform — they reveal what we didn’t know we needed to hear.

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The next James Bond hasn’t been confirmed yet, but one name has quietly moved ahead of the rest, and that is Theo James. While the usual suspects like Henry Cavill and Aaron Taylor-Johnson remain strong contenders, James has now become the frontrunner in the betting race.

According to UK bookmakers BetMGM, James currently sits at the top with odds of 6/4, followed by Cavill at 3/1. This shift follows the release of the Dolce & Gabbana campaign that featured James in a beachside fragrance advert. The images, shot in Capri and dripping with Bond-like energy, show him stepping out of the sea in tight white briefs, alongside model Vittoria Ceretti. It’s a stunning image that instantly reminded people of Daniel Craig’s memorable entrance in Casino Royale.

Theo James Overtakes Henry Cavill as Leading James Bond CandidateFans and bookmakers tip Theo James as the next 007 frontrunnerGetty Images


Fans didn’t hold back. Social media was flooded with reactions, with many questioning why James hasn’t already been cast. He’s got the accent, the charm, and the looks. One fan wrote, “How are they even struggling with a James Bond when Theo James exists?” Others shared similar thoughts, suggesting James is the perfect fit for a modern 007.

This isn’t just hype. Ladbrokes, another leading bookmaker, also moved James up to their top spot, with spokesperson Cal Gildart saying his odds are “as short as anyone has ever been” for the role.


It’s not just the advert campaign doing the work. James has also gained attention for his roles in The White Lotus and The Gentlemen, where his performances balanced charisma and control, two key ingredients for Bond. Despite being in the public eye, James keeps a low profile. He’s married to actress Ruth Kearney, and they have two children. He has spoken about how fatherhood has grounded him and made him more focused, adding another layer to the depth he could bring to 007.

With Amazon MGM now steering the Bond franchise, and production for the next film reportedly underway in London, speculation is at an all-time high. Producers remain tight-lipped, but insiders hint that the new film may explore Bond’s early years.

Theo James Overtakes Henry Cavill as Leading James Bond CandidateJames Bond casting heats up as Theo James tops betting chartsGetty Images


Whether or not Theo James gets the job, the buzz around him isn’t just talk. It’s momentum. And right now, it’s taking him straight to the top of MI6’s most wanted list.

aaron taylorjohnsonamazon mgmdaniel craigdolce gabbanafansfragrance adverthenry cavilljames bondsocial mediathe white lotusuk bookmakerstheo james

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