Streaming platforms not interested in buying Aamir Khan’s Laal Singh Chaddha after its disastrous performance at box office?
Khan was earlier in talks with Netflix for the streaming rights of Laal Singh Chaddha. Laal Singh Chadha Poster (Photo credit: Aamir Khan/Instagram)
With his home production Laal Singh Chaddha, Aamir Khan returned to theatres after a long period of four years. The film, which is the official remake of the cult Hollywood film Forrest Gump, also featured Kareena Kapoor Khan, Mona Singh, and Naga Chaitanya on the primary cast.
Laal Singh Chaddha released in cinemas on August 11, amid calls for a complete boycott. The makers’ worst fear came true when the film received a lukewarm response from critics and failed to draw audiences to theatres. Within days of its release, Laal Singh Chaddha was declared a massive flop.
The film’s failure is undoubtedly a major blow to Aamir Khan whose previous film, Thugs of Hindostan, was also a box office dud.
Before the release of Laal Singh Chaddha, Khan talked about the streaming rights of the film and how every film should have a six-month window between its theatrical and digital release. But the latest we hear is that the dismal performance of LSC at the box office has thrown cold water on the actor’s dream of releasing the film on any leading streaming platform after a period of six months.
A leading Indian daily reports that Khan was in talks with Netflix for the streaming rights of Laal Singh Chaddha. He had quoted a whopping amount of ₹150 crore ((USD 20 million approx) for the digital rights of the film. Not only that, the superstar had asked for a six-month period before the digital premiere as he wanted to release the film in China as well.
However, the streaming media giant had offered him ₹50 crore (USD 6 million approx) and also urged him to shorten the six-month window. Later, Khan brought down his asking price to ₹125 crore (USD 17 million approx).
But fresh reports suggest that Netflix has lost interest in buying the film looking at its poor run at the box office. Khan co-produced the film in association with Viacom18 Motion Pictures and if reports are to be believed, the team has decided to stream the film on the group’s digital platform.
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