• Friday, May 20, 2022

IPL

Sony Pictures garners 363.9 million viewers so far in IPL

The IPL continues to go from strength to strength

By: Sarwar Alam

Sony Pictures Networks India (SPN) today (11) said it has crossed the last year’s Indian Premier League (IPL) viewership figures with 363.9 million viewers so far in just 32 matches. Last year, the channel saw 361 million viewers for the entire 2016 tournament. Sony Pictures Networks India is the official broadcaster of the IPL 2017. “VIVO IPL 2017 continues to grow and has achieved a cumulative reach of 363.9 million in the fourth week of the tournament as compared to last year’s reach of 314 million after 32 matches,” SPN said in a statement. So far the top performing markets…

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