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Snake Diet, the latest fitness fad

If you have been on a weight loss mission for a while, then in all probability you'd have come across terms such as Paleo, keto and raw-food movement. Now it's time to add The Snake Diet to that long list of fitness fads.

Cole Robinson of Alberta claims to be the founder of The Snake Diet, and he believes the key to losing weight is the way we consume food.


The Snake Diet follows a three-step program where the first phase involves clearing the liver of toxins.  In the second phase, you follow a flexible fasting routine. "Fasting is a highly personal undertaking that you can be coached through and with experience your body will crave to live," claims Robinson on his website.

The final stage is maintenance, which involves listening to your body's natural hunger cues in a bid to maintain the weight loss.

Basically, the diet works in the way snakes consumes their food-- eat a huge meal and then live off it as long as you can.

What prompted Robinson to come up with The Snake Diet is his frustration at fitness coaches and trainers doling out advice to clients without properly understanding how food is converted into fuel.

Besides helping lose weight, Robinson also claims that The Snake Diet helps cure type 2 diabetes, herpes and inflammation.

Is The Snake Diet Safe?

The Snake Diet community is Over 170,000 members strong and it has a number of glowing reviews on its official page. But is The Snake Diet really safe? No, says Mumbai-based nutritionist Raheela Hasan.

“This diet is not good for your body for many reasons. It requires long periods of fasting, eating just one meal that makes you feel lighter, but it is not a sustainable option,” she told HT.

Like with most other diets, you'll end up regaining the lost weight once you stop fasting. “This diet is dangerous because it can lead to loss of nutrients and will adversely affect your metabolism. Eating just one meal a day is not practical. If you starve, the body starts storing fats when there is no other source of energy,” added Hasan.

Julie Upton, co-founder of Appetite for Health, concurs. “I would not recommend it to anyone for even a short-term trial, as it is not based on any clear evidence nor does it have any clinical evidence that is peer-reviewed to support the program,” Upton told Women's Health, adding that it would be impossible to follow the diet for a significant amount of time.

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.