‘Relaxed exercise and vegetarian diet can help one stay energetic’
By SadhguruSep 02, 2023
SADHGURU: The body needs rest, not sleep. In most people’s experience, sleep is the deepest form of restfulness they know, so they talk about sleep. But, essentially, the body is not asking for sleep, it is looking for restfulness. Your mornings would be pretty bad if your nights were not restful. So, it is not sleep, but restfulness that makes the difference.
If you keep your body relaxed throughout the day, if your work, exercise and every other activity is a form of relaxation for you, your sleep quota will go down naturally. The problem is people have been taught to do everything hard – in tension. I see people walking very tense in the park. This sort of exercise will bring more harm than wellbeing. Don’t go at everything like it is a war. Whether you are walking, jogging or exercising, why don’t you do it easily, joyfully?
Don’t battle with life. Keeping yourself fit and well is not a battle. Play a game, swim, walk – whatever you like. You will only have a problem if all you want to do is eat cheesecake. Otherwise, there is no problem about being relaxed with any activity.
If you are sleeping eight or nine hours a day, one thing to look at is the food you eat. Consuming at least a certain amount of vegetarian material, particularly foods that can be eaten in their natural, uncooked condition is important for general wellbeing. In the process of cooking, a large volume of prana or life energy is destroyed. This is one reason why lethargy can set within the body. If a certain amount of fresh fruits and vegetables are eaten, there are many benefits, but one immediate noticeable effect is that your sleep quota will come down.
In Indian culture, traditionally it is said that any cooked food should always be eaten within 1.5 to two hours of being cooked. Keeping cooked food in a fridge for long periods of time and then eating it can raise your sleep quota, in addition to causing many other problems to the body. The same is true for canned food. There is something called “tamas” which literally means “inertia.” Food that is kept like this will have a lot of tamas, which can bring down your mental agility and alertness.
There are quite a few people who are in such a mental state that unless they load themselves with food and make the body dull, they cannot fall asleep. You must give sufficient time for digestion to happen before you sleep. I would say 80 per cent of the food consumed will go waste if you fall asleep within two hours of eating. If you are in a condition where you cannot sleep unless you have a full stomach, you need to address this issue. This is not about sleep, this is a certain mental state.
When the body is positioned horizontally, you can immediately make out that your pulse rate drops. The body makes this adjustment, because if blood is pumped with the same force, too much will go into your head, causing damage. The blood vessels which go upward are a finer arrangement compared to those going down. As they go up into the brain, they become almost hairlike, to the point that they cannot take an extra drop.
When you sleep, if you place your head towards the north and stay that way for five to six hours, the magnetic pull of the earth will cause pressure on your brain because iron is an important ingredient in your blood. It is not that if you sleep this way you will fall dead. But if you do this every day, you are asking for trouble. If you are beyond a certain age and your blood vessels are weak, it can result in hemorrhages and paralytic strokes. Even if your system is sturdy, you may not sleep very well because there is more circulation in the brain than there should be.
If you are in the northern hemisphere, east is the best direction to keep your head when you sleep. Northeast is okay. West is all right. South, if you must. North, no. In the southern hemisphere, don’t put your head to the south.
Ranked among the 50 most influential people in India, Sadhguru is a yogi, mystic, visionary and bestselling author. He was honoured with the Padma Vibhushan, India’s highest civilian award, in 2017, for exceptional and distinguished service.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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