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Owners reveal plans as hospitality sector reopens for business

by LAUREN CODLING

LEADING hoteliers have revealed safety measures being put into place in their establishments, as the hospitality industry prepares to reopen this weekend following the ease of lockdown measures.


The sector is set to open up across England on Saturday (4), after the government announced the UK’s coronavirus alert level had reduced to three.

Prime minister Boris Johnson told the Commons last week that people would be free ‘to stay overnight in self-contained accommodation’, including hotels, bed and breakfasts, caravan parks and camp sites, from Saturday.

However, Johnson warned that shared facilities must be cleaned properly, and that people should continue to practise social distancing where possible.

Hotelier Koolesh Shah, founder and owner of London Town Group, has stressed the measures his properties would be taking to ensure the safety of guests. Speaking to Eastern Eye last week, he said visitors could expect to see face masks, plexiglass dividers at check-in and reminders to maintain social distancing.

“It’s an expectation that we think of as the baseline,” the businessman said.

Ravi Ruparelia, owner of The Manor Elstree and Hunton Park hotels in Hertfordshire, which are managed by Countrywide Hotels, has also reassured guests that appropriate safety measures have been put in place.

According to Ruparelia, his establishments have remained open throughout the lockdown period looking after NHS and key workers. “We were able to do all of this as we already put into place all the recommendations from the government and Public Health England (PHE) that protect our customers and team members during the lockdown period,” Ruparelia told Eastern Eye.

These include social distancing measures, appropriate PPE (personal protective equipment) for staff, enhanced cleaning practices and Covid-19 training for all employees. All team members also have access to Covid-19 testing, as part of the government key worker initiative for testing.

However, as hotels reopen, owners are keen to ensure guests have an enjoyable experience despite restrictions. For instance, Ruparelia’s team have organised a new outdoor pop up Shisha bar at their Manor Elstree establishment. This is part of a campaign to restart the hospitality industry by implementing ‘al fresco’ dining spaces while adhering to social distancing.

Shah noted guests would still be “greeted with the same familiar faces across our properties”. “Our dedicated employees are what makes London Town Group and we look forward to serving our guests,” he said.

Following the relaxation of international travel and quarantine restrictions, Shah believes the industry will “bounce back”. “(I think it will) lead to a strong recovery in London and a gradual recovery in the regions as well as an uplift in investment volumes nationally,” Shah said.

He added: “We do however feel the recovery is very much dependent on domestic demand, particularly for the regions.”

Meanwhile, Ruparelia said he was looking forward to welcoming guests back to his establishments. “Whether it’s to enjoy a relaxing break away, to meet family and friends over drinks or a meal, or to bring people back to celebrate special occasions again,” he said. “Our doors are open and we look forward to seeing you soon."

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Pub hotel group beat luxury chains in UK guest satisfaction survey

Highlights

  • Coaching Inn Group scores 81 per cent customer satisfaction, beating Marriott and Hilton.
  • Wetherspoon Hotels named best value at £70 per night.
  • Britannia Hotels ranks bottom for 12th consecutive year with 44 per cent score.
A traditional pub hotel group has outperformed luxury international chains in the UK's largest guest satisfaction survey, while one major operator continues its decade-long streak at the bottom of the rankings.
The Coaching Inn Group, comprising 36 relaxed inn-style hotels in historic buildings across beauty spots and market towns, achieved the highest customer score of 81per cent among large chains in Which?'s annual hotel survey. The group earned five stars for customer service and accuracy of descriptions, with guests praising its "lovely locations and excellent food and service.
"The survey, conducted amongst 4,631 guests, asked respondents to rate their stays across eight categories including cleanliness, customer service, breakfast quality, bed comfort and value for money. At an average £128 per night, Coaching Inn demonstrated that mid-range pricing with consistent quality appeals to British travellers.
J D Wetherspoon Hotels claimed both the Which? Recommended Provider status (WRPs) and Great Value badge for the first time, offering rooms at just £70 per night while maintaining four-star ratings across most categories. Guests described their stays as "clean, comfortable and good value.
"Among boutique chains, Hotel Indigo scored 79 per cent with its neighbourhood-inspired design, while InterContinental achieved 80per cent despite charging over £300 per night, and the chain missed WRP status for this reason.

Budget brands decline

However, Premier Inn, long considered Britain's reliable budget choice, lost its recommended status this year. Despite maintaining comfortable beds, guests reported "standards were slipping" and prices "no longer budget levels" at an average £94 per night.

The survey's biggest disappointment remains Britannia Hotels, scoring just 44 per cent and one star for bedroom and bathroom quality. This marks twelve consecutive years at the bottom, with guests at properties like Folkestone's Grand Burstin calling it a total dive.

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