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Netflix announces the cast of Baahubali: Before The Beginning

On Friday, streaming media giant Netflix announced the cast of their much-awaited India original series Baahubali: Before The Beginning. As the title suggests itself, the digital series is a prequel to ace filmmaker S.S. Rajamouli’s epic films Baahubali: The Beginning (2015) and Baahubali: The Conclusion (2017).

The prequel will be based on the first book of a proposed trilogy, The Rise of Sivagami, by Anand Neelakantan. Popular television actress Mrunal Thakur, who was recently seen in critically acclaimed film Love Sonia (2018), has been roped in to play the titular matriarch Sivagami, a character immortalized by Ramya Krishnan. Actor Rahul Bose has been signed on to play Skandadasa. Besides Mrunal Thakur and Rahul Bose, the cast also boasts the presence of Atul Kulkarni, Vaquar Shaikh, Jameel Khan, Siddharth Arora, and Anup Soni.


Baahubali: Before The Beginning will be set fifty years before the first movie and seventy-five years before the second. It will predominantly revolve around the character of Sivagami. Talking about the character, producer Prasad Devineni, said that the series will dig deeper into the powerful character while expanding the series back-story and introducing new characters and locations.

"We grew up watching a lot of Hollywood films by a lot of auteurs and that gave us our start," Katta said at the event. "It's about making it more experiential, that's the vision of the story."

Netflix has joined forces with the team behind Baahubali, including Arka Media Works and director S.S. Rajamouli.

Baahubali: Before The Beginning is most likely to premiere in 2019 on Netflix.

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Growing focus on personality rights as misuse of celebrity likeness increases online

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Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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