PRIME MINISTER Narendra Modi officially launched his party's general election campaign on Thursday (27) with a rally in India's most populous state, promising development with national security in seeking votes for another term.
A coalition led by Modi's Bharatiya Janata Party (BJP) is widely expected to retain power in a staggered election beginning on April 11.
"This country has seen governments that only made slogans, but for the first time, they are seeing a decisive government that knows how to demonstrate its resolve," Modi told the rally in the city of Meerut in Uttar Pradesh state, which has the most members of parliament of all states.
"Our vision is of a new India that will be in tune with its glorious past," he said to roars of approval from the crowd who waved BJP flags and chanted for another term for Modi.
The rally was held in a field flanking a main road, surrounded by farm land. Vendors sold BJP mugs, T-shirts and clocks.
The general election, the world's biggest democratic exercise with about 900 million eligible voters, will be held in phases ending on May 19. Votes will be counted on May 23.
Tension with neighbouring Pakistan soared last month after a suicide bomb attack in the Indian part of the disputed Kashmir region killed 40 Indian paramilitary police. The bombing was claimed by a Pakistan-based militant group.
India retaliated with an air raid against a suspected militant camp in northern Pakistan.
In December, the main opposition Congress party defeated the BJP in three major rural states as a lack of jobs and weak farm prices dented Modi's popularity.
But pollsters say Modi's chances have improved significantly thanks to his tough stance on Pakistan
At the rally, Modi repeatedly spoke about the Indian bombing of the suspected militant camp. He also referred to a test on Wednesday (27) in which India shot down one of its own satellites in space, which he said made India a space power.
Modi also promised economic growth and a prosperous society for all.
Modi's main challenger is the opposition Congress party, which was for decades India's dominant political party.
One Modi supporter derided a recent Congress offer to hand out Rs 6,000 a month to the poorest families if it was voted back into power.
"I know how the economy works," said chartered accountant Anupam Sharma. "GDP would be decimated."
Diwali celebration tomorrow kicks off business with ticketed workshops and networking.
Model taps into growing demand for inclusive, heritage-focused experiences.
Platform targets not just south Asians seeking cultural connection, but everyone.
Creating cultural belonging
Priyanka Patel, curator of The Empowered Desi, a new events platform for south Asians seeking cultural connection, is here with a Diwali celebration on Saturday (18) at Fargo Village in Coventry. The venture was born from personal experience – Patel felt "isolated and neglected" growing up without many south Asian friends. Spotting a gap in the market, she's now building a business around creating inclusive spaces for south Asians regardless of religious or regional background.
Diwali-themed , Paint N Sip event in Coventry marks the venture's next partnership with local business Sugar and Spice, Patel is offering a ticketed experience featuring diya decorating workshops, Indian grazing boards with chai, and jewellery stations where guests can take home jhumkas and bangles. The Diwali format combines cultural celebration with networking opportunities, with south Asian attire preferred.
Empowerment through experience
I couldn't talk about the festivals we celebrate, the type of Indian food we have, and also the clothes we wear for special occasions," Patel told BBC."I felt that I couldn't express my individuality, which in turn affected my confidence and self-worth." She realised that lack of cultural belonging represented an untapped market.
The business model centres on experiential events that blend tradition with social connection. The first workshop held on September (20) focused on bento cake decorating, a trendy format paired with south Asian networking. Patel aims for attendees to "feel empowered and inspired."
With South Asian Heritage Month highlighting the importance of cultural spaces, The Empowered Desi positions itself at the intersection of community building and commercial viability. Patel's betting that others share her experience and are willing to pay for a sense of belonging.
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