• Thursday, December 08, 2022

Business

Mobile price wars as Reliance pledges free 4G with Jio

FILE PHOTO: Mukesh Ambani (right) with his son Akash before addressing shareholders in Mumbai

By: Eastern Eye Staff

Outside a tiny Reliance store in a trendy Mumbai neighbourhood, residents queued for hours this week for a new SIM card promising free data – and a dramatic reshaping of the Indian mobile landscape. Mukesh Ambani, India’s richest man, announced his long-awaited Reliance Jio 4G network earlier this month with an audacious free service for the rest of 2016, followed by vastly cheaper data plans and free voice calls for life. Anticipating the shake-up, rival Airtel has already slashed 3G and 4G prices by up to 80 per cent while Vodafone has heaped more data into its prepaid tariffs. Yet…

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