MODERN TIMES: Marketing strategies are changing due to the shift in lifestyle of British Muslims; and (below) Ali Imdad

by NADEEM BADSHAH £200M MARKET IS ‘UK’S BIGGEST UNTAPPED BUSINESS OPPORTUNITY’ FROM luxury chocolate-covered dates to halal sweet hampers, more big brands are looking to cash in on the £200 million-plus Ramadan economy. Research has shown there has been a rise in spending on food and gifts among British Muslims during the holy month of fasting, which takes place from mid-May for around 30 days. It has led to more supermarkets and big brands entering the mix, with Morrisons selling a Ramadan countdown calendar, similar to an advent calendar, for children. MAC cosmetics, the Body Shop and Godiva chocolates are…