London-based online retailer withdraws ‘Om Ganesha’ leggings 


It was selling the black and white range with the Hindu sacred symbol 'Om' and an image of Hindu deity Lord Ganesha for £30 (Photo: Richard Carr/Getty Images).
It was selling the black and white range with the Hindu sacred symbol 'Om' and an image of Hindu deity Lord Ganesha for £30 (Photo: Richard Carr/Getty Images).

A UK-based online retailer tendered its apology for selling a black and white range of leggings with the symbol ‘Om’ and an image of ‘Lord Ganesha’.

The London-headquartered firm also announced the withdrawal of the ‘Om Ganesha’ leggings from its sales list after complaints from a US-based Hindu group.

The Hindu group had described the style as “highly inappropriate”.

AMiCAFOX, an eco-friendly online business, is selling a wide range of fashion and fitness leggings.

It manufactures its complete fitness range of leggings from recycled plastic bottles.

It was selling the black and white range with the Hindu sacred symbol ‘Om’ and an image of Hindu deity Lord Ganesha for £30.

The company described it was inspired by the Hindu deity as it is a symbol of new beginnings.

AMiCAFOX said the style which drew strong opposition from the Hindu group and is now on its way out was one of the first products to be made by the company when it started its operations in 2014.

Emily Jane, a fashion model and co-founder of AMiCAFOX, said: “I am saddened that I have caused offence to Hindu people by printing ‘Om’ and ‘Ganesha’ on a pair of my leggings. This was never my intention and I am truly sorry.”

The products grabbed the attention of Rajan Zed, US-based president of the Universal Society of Hinduism, recently.

Zed called on AMiCAFOX to withdraw the style because Lord Ganesha was meant to be worshipped in temples and not to adorn legs.