Jaguar Land Rover sales decline 4.1 per cent in February

DESPITE strong sales growth in the UK and North America, retail sales of Jaguar Land Rover fell 4.1 per cent last month when compared to the last year.

Tata owned auto giant sold 38,288 vehicles in February amid weak Chinese demand.

Jaguar Land Rover total retail sales for the 11 months to February were 502,020, down 5.4 per cent compared to the same period last year.

Retail sales were up significantly in North America (25.4 per cent), UK (11.3 per cent) and modestly higher in Europe (1.1 per cent) but weaker market conditions continued to weigh on sales in China (down 47.6 per cent).

Felix Brautigam Jaguar Land Rover chief commercial officer said: “In the face of ongoing macro-economic challenges being felt by the automotive industry, particularly in China, our strong sales growth in North America, UK and Europe reflect continued demand for our exciting product line-up and two strong brands. Encouragingly, all three regions posted sales growth against an industry decline…”

Meanwhile, strong sales of I-PACE, E-PACE, refreshed Range Rover and Range Rover Sport were offset by overall weak customer demand in China as well as the run out of the old Range Rover Evoque, with sales of the all new Evoque is expected to ramp up over the coming months.

Jaguar retail sales in February were 12,235 vehicles, up 5.8 per cent year-on-year reflecting increased sales of E-PACE and the all-electric I-PACE.

Land Rover retailed 26,053 vehicles in February, down 8.1 per cent as strong sales of the refreshed Range Rover and Range Rover Sport were more than offset by the run out of the Evoque and lower sales of other models primarily impacted by the weaker conditions in China.