The number of international tourist arrivals rose by six per cent last year to 1.4 billion, according to an estimate published on Monday (21) by the World Tourism Organisation.
The organisation also reported that outbound tourism from emerging markets, "especially India and Russia", and from smaller Asian and Arab markets are expected to continue to grow strongly, it added.
The increase was driven by travel to southern Europe, the Middle East and Africa, said the Madrid-based UN body, citing economic growth and cheaper air travel as key factors.
Although arrivals to the Americas grew by a modest three per cent -- four for North America -- Europe, Africa and Asia-Pacific performed better, with rises of six, seven and six per cent respectively.
In 2010, the WTO had forecast that international tourist arrivals would only hit the 1.4 billion mark in 2020 -- but it now said that stronger economic growth, more affordable air travel and an easier visa regime around the world had helped boost the market.
"The growth of tourism in recent years confirms that the sector is today one of the most powerful drivers of economic growth and development," WTO secretary-general Zurab Pololikashvili said in a statement.
Total arrivals to Europe were 713 million but the WTO noted that arrivals in northern Europe were flat last year, citing uncertainty over Britain's impending exit from the European Union.
A closer focus on data for Africa, which welcomed 67 million visitors in total, saw the north of the continent register 10 per cent growth in arrivals staying at least overnight. Sub-Saharan arrivals were up six per cent.
Middle Eastern arrivals rose 10 per cent to 64 million.
The Caribbean suffered a drop of two per cent in arrivals as it continued to feel the effects of the September 2017 hurricanes Maria and Irma. The storms caused catastrophic damage in tourist hotspots such as Barbuda, Puerto Rico and the Virgin Islands.
The WTO predicted a global overall increase of between three and four per cent for the current year, broadly in line with historical trends. Stable fuel prices would "translate into affordable air travel while air connectivity continues to improve in many destinations", it predicted.
At the same time, the WTO warned that uncertainty related to Brexit "as well as geopolitical and trade tensions may prompt a 'wait and see' attitude among investors and travellers".
Diwali celebration tomorrow kicks off business with ticketed workshops and networking.
Model taps into growing demand for inclusive, heritage-focused experiences.
Platform targets not just south Asians seeking cultural connection, but everyone.
Creating cultural belonging
Priyanka Patel, curator of The Empowered Desi, a new events platform for south Asians seeking cultural connection, is here with a Diwali celebration on Saturday (18) at Fargo Village in Coventry. The venture was born from personal experience – Patel felt "isolated and neglected" growing up without many south Asian friends. Spotting a gap in the market, she's now building a business around creating inclusive spaces for south Asians regardless of religious or regional background.
Diwali-themed , Paint N Sip event in Coventry marks the venture's next partnership with local business Sugar and Spice, Patel is offering a ticketed experience featuring diya decorating workshops, Indian grazing boards with chai, and jewellery stations where guests can take home jhumkas and bangles. The Diwali format combines cultural celebration with networking opportunities, with south Asian attire preferred.
Empowerment through experience
I couldn't talk about the festivals we celebrate, the type of Indian food we have, and also the clothes we wear for special occasions," Patel told BBC."I felt that I couldn't express my individuality, which in turn affected my confidence and self-worth." She realised that lack of cultural belonging represented an untapped market.
The business model centres on experiential events that blend tradition with social connection. The first workshop held on September (20) focused on bento cake decorating, a trendy format paired with south Asian networking. Patel aims for attendees to "feel empowered and inspired."
With South Asian Heritage Month highlighting the importance of cultural spaces, The Empowered Desi positions itself at the intersection of community building and commercial viability. Patel's betting that others share her experience and are willing to pay for a sense of belonging.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Garavi Gujarat
Publications Ltd and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.