SOCIAL media users have called out a scientific magazine for cultural appropriation after it referred to the pranayam - a yoga exercise - as "cardiac-coherence breathing".
Indians took to social media to criticise the article, titled Proper Breathing Brings Better Health, for "shamelessly appropriating yoga in the name of science".
In the article, writer Christophe André described the cardiac-coherence exercise as involving “inhaling for five seconds, then exhaling for the same amount of time.”
This is similar to pranayama, practised by millions of yoga practitioners and over many years.
Indian politician Shashi Tharoor wrote on Twitter: "Detailed description of the benefits of the 2500-year-old Indian technique of pranayama, dressed up in 21st c. scientific language as "cardiac coherence breathing"! It's taking the West a few millennia to learn what our ancients taught us millennia ago, but hey, you're welcome."
Another Twitter user compared it to Turmeric Latte, a staple of Indian kitchen that was repackaged and sold to the west. Pranayama "will be patented and sold back to us terming it as superior way of living," the user said.
Scientific American justified the article. In a statement, the journal said the article “attributes the ancient practice of controlled breathing exercises at the beginning of the story.”
Diwali celebration tomorrow kicks off business with ticketed workshops and networking.
Model taps into growing demand for inclusive, heritage-focused experiences.
Platform targets not just south Asians seeking cultural connection, but everyone.
Creating cultural belonging
Priyanka Patel, curator of The Empowered Desi, a new events platform for south Asians seeking cultural connection, is here with a Diwali celebration on Saturday (18) at Fargo Village in Coventry. The venture was born from personal experience – Patel felt "isolated and neglected" growing up without many south Asian friends. Spotting a gap in the market, she's now building a business around creating inclusive spaces for south Asians regardless of religious or regional background.
Diwali-themed , Paint N Sip event in Coventry marks the venture's next partnership with local business Sugar and Spice, Patel is offering a ticketed experience featuring diya decorating workshops, Indian grazing boards with chai, and jewellery stations where guests can take home jhumkas and bangles. The Diwali format combines cultural celebration with networking opportunities, with south Asian attire preferred.
Empowerment through experience
I couldn't talk about the festivals we celebrate, the type of Indian food we have, and also the clothes we wear for special occasions," Patel told BBC."I felt that I couldn't express my individuality, which in turn affected my confidence and self-worth." She realised that lack of cultural belonging represented an untapped market.
The business model centres on experiential events that blend tradition with social connection. The first workshop held on September (20) focused on bento cake decorating, a trendy format paired with south Asian networking. Patel aims for attendees to "feel empowered and inspired."
With South Asian Heritage Month highlighting the importance of cultural spaces, The Empowered Desi positions itself at the intersection of community building and commercial viability. Patel's betting that others share her experience and are willing to pay for a sense of belonging.
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