RUMENA BEGUM ON ONLINE SUCCESS, BEAUTY TRENDS AND EID
by ASJAD NAZIR
Some of the biggest influencers are on social media today and many have a greater following than celebrities in the public spotlight.
One of the fastest rising online stars is British-Bangladeshi Rumena Begum, who has more than 480,000 Instagram followers and in excess of 254,000 YouTube subscribers.
The beauty-lifestyle blogger, social media influencer, brand ambassador and YouTuber is connecting with a new generation along with setting trends. She is also a devout Muslim, who is looking forward to Eid.
I caught up with Rumena Begum to talk about her online success, Eid, fashion and beauty trends.
What first made you want to become a lifestyle blogger and did you imagine being so successful?
I had no intention of becoming a blogger and would say it was completely coincidental. When I first started off as a blogger-influencer, it was not seen as a real job. And no, I never imagined being so successful. It completely blows my mind and I am so grateful for it all.
What has been the high point for you so far?
My first ever meet and greet I held in London when over 2000 people showed up. That was definitely my high point and I will never forget that amazing day.
What inspired you to launch a makeup range?
I was very passionate about makeup, but definitely, Huda Beauty inspired me the most; she is one of the leading make up brands globally. I aspire to reach that level someday.
How much do your supporters mean to you?
I interact with my supporters’ every day without fail. That is how much they mean to me. If they have time to support me then I have all the time to love and appreciate them.
What is life like for you during Ramadan?
Ramadan is the most peaceful month. I always look forward to Ramadan. In this month I really focus on getting closer to my Lord spiritually. It’s literally a cleanse for your soul.
How will you be celebrating Eid this year?
This Eid and every Eid, I spend time with my friends and family. We exchange gifts and money, we eat a lot of food and have a big family party.
What has been your most memorable Eid?
Every Eid is memorable for me. What can be better than family, friends, getting together and just having a laugh.
How much of a foodie are you during Ramadan and Eid?
I have been a foodie since birth, but I tend to eat a little bit more during Ramadan and Eid because we cook extra delicious food.
What is the best gift you ever received for Eid?
Not gonna lie, as a youngster it was money.
Can you give any good gift recommendations?
You can literally go all out on Eid. Personalised prayer mats are a great Eid gift, tasbihs, perfumes, books, jewellery boxes and the list can go on. Also, giving your undivided attention to loved ones is a great gift you can give.
What fashion and beauty tips would you give?
A simple outfit makes a bold statement and less is definitely more. The same goes with makeup; the bare minimum looks fresh and the best. |
What inspires you?
My mum is my biggest inspiration. She is a strong and loveable woman who appreciates everyone. I wish I could be even half the woman she is.
Can you give an Eid message?
I want to wish everyone a very happy Eid. I hope all your dreams and wishes are fulfilled. Keep smiling and keep shining. Lots of love and duas to you all.
Instagram & Twitter: @rumena_101 and www.101rumena.com
