‘I will never forget that amazing day'

RUMENA BEGUM ON ONLINE SUCCESS, BEAUTY TRENDS AND EID

by ASJAD NAZIR

Some of the biggest influencers are on social media today and many have a greater following than celebrities in the public spotlight.

One of the fastest rising online stars is British-Bangladeshi Rumena Begum, who has more than 480,000 Instagram followers and in excess of 254,000 YouTube subscribers.

The beauty-lifestyle blogger, social media influencer, brand ambassador and YouTuber is connecting with a new generation along with setting trends. She is also a devout Muslim, who is looking forward to Eid.

I caught up with Rumena Begum to talk about her online success, Eid, fashion and beauty trends.

What first made you want to become a lifestyle blogger and did you imagine being so successful? 

I had no intention of becoming a blogger and would say it was completely coincidental. When I first started off as a blogger-influencer, it was not seen as a real job. And no, I never imagined being so successful. It completely blows my mind and I am so grateful for it all.

What has been the high point for you so far? 

My first ever meet and greet I held in London when over 2000 people showed up. That was definitely my high point and I will never forget that amazing day.

What inspired you to launch a makeup range?

I was very passionate about makeup, but definitely, Huda Beauty inspired me the most; she is one of the leading make up brands globally. I aspire to reach that level someday.

How much do your supporters mean to you? 

I interact with my supporters’ every day without fail. That is how much they mean to me. If they have time to support me then I have all the time to love and appreciate them.

What is life like for you during Ramadan? 

Ramadan is the most peaceful month. I always look forward to Ramadan. In this month I really focus on getting closer to my Lord spiritually. It’s literally a cleanse for your soul.

How will you be celebrating Eid this year? 

This Eid and every Eid, I spend time with my friends and family. We exchange gifts and money, we eat a lot of food and have a big family party.

What has been your most memorable Eid? 

Every Eid is memorable for me. What can be better than family, friends, getting together and just having a laugh.

How much of a foodie are you during Ramadan and Eid? 

I have been a foodie since birth, but I tend to eat a little bit more during Ramadan and Eid because we cook extra delicious food.

What is the best gift you ever received for Eid? 

Not gonna lie, as a youngster it was money.

Can you give any good gift recommendations? 

You can literally go all out on Eid. Personalised prayer mats are a great Eid gift, tasbihs, perfumes, books, jewellery boxes and the list can go on. Also, giving your undivided attention to loved ones is a great gift you can give.

What fashion and beauty tips would you give? 

A simple outfit makes a bold statement and less is definitely more. The same goes with makeup; the bare minimum looks fresh and the best. |

What inspires you?

My mum is my biggest inspiration. She is a strong and loveable woman who appreciates everyone. I wish I could be even half the woman she is.

Can you give an Eid message?

I want to wish everyone a very happy Eid. I hope all your dreams and wishes are fulfilled. Keep smiling and keep shining. Lots of love and duas to you all.

Instagram & Twitter: @rumena_101 and www.101rumena.com