How to honour Diwali traditions with a new way to own gold
TallyMoney offers a modern solution for owning gold, allowing you to embrace prosperity this Diwali while maintaining ease and flexibility.
Gold has long stood as a powerful symbol of wealth, prosperity, and enduring security in Hindu tradition, representing both material abundance and spiritual blessings across generations (Photo: iStock)
By Eastern EyeOct 30, 2024
Diwali, or Deepawali, is the most significant and widely celebrated Hindu festival, known as the ‘Festival of Lights.’ For Hindus worldwide, Diwali symbolises the victory of good over evil and light over darkness, celebrated over five days with each day carrying its own unique rituals.
On the third day, families gather to illuminate their homes and offer prayers, reflecting both spiritual and cultural values. The festival’s roots lie in timeless stories, like the return of Lord Rama to Ayodhya after 14 years of exile, celebrated with lamps and diyas symbolising the triumph of righteousness. It’s also a time for welcoming prosperity, with traditions like acquiring gold for wealth and security—a custom made even easier today through digital means.
TallyMoney: Modernising gold ownership for Diwali and beyond
Gold has long stood as a powerful symbol of wealth, prosperity, and enduring security in Hindu tradition, representing both material abundance and spiritual blessings across generations. On Dhanteras, families purchase jewellery, coins, and household items made of gold, believing this will invite prosperity and good fortune. However, storing it safely, insuring it, and accessing it quickly can be cumbersome and expensive. That’s where TallyMoney offers a more modern solution for owning gold, allowing you to embrace prosperity this Diwali while maintaining ease and flexibility.
Think of TallyMoney as the 21st century alternative to traditional gold ownership. With TallyMoney, you’re still securing your savings in real gold you own directly, but without the stress and hassle of holding physical metal. Every unit of tally is tied to 1 milligram of actual, physical gold stored securely in Swiss vaults. So, instead of storing your gold under your mattress or in a locker, you’ve got it safely stored and easily accessible in digital form.
Unlike fiat currencies like the pound, euro, or dollar—which are prone to inflation because governments can print more money whenever they like—tally is backed by tangible value. Gold has a proven history of maintaining its worth, and over the long term, it tends to appreciate, with an average return of 11% annually over the past 20 years1. This makes TallyMoney the perfect way to secure your savings and grow your wealth.
And the best part? You can spend your tally like any other currency, with all the flexibility you’re used to from a fiat currency account. It's like having a credit card where your money is directly backed by the value of real gold. Who said owning gold had to be complicated?
"Why not just buy gold the old-school way?" Well, let’s break it down. While purchasing physical gold may seem straightforward, it’s actually full of hidden costs and complications.
First, you need to store it safely, and that often means paying for a secure vault or insurance. Then, when you want to sell it, you’re faced with fees for identification, verification, and transportation. Plus, buying and selling physical gold can be a slow process that could take days or even weeks to complete. For many people, this makes the gold-buying experience a logistical nightmare.
That’s where TallyMoney shines. It removes all those practical limitations, giving you the best of both worlds: the security and stability of gold, with the flexibility of a currency you can spend or withdraw whenever you like. No need to worry about safekeeping or high transaction costs!
Exclusive Diwali offer: Secure your future with TallyMoney
During Diwali, as families come together to celebrate prosperity, it’s the perfect time to think about securing your financial future. Just like you buy gold coins and jewellery on Dhanteras, you can build your wealth through TallyMoney, a more flexible and modern approach to owning gold. TallyMoney allows you to convert your cash into real gold with just a few clicks, giving you instant access to your savings, while also benefiting from gold’s long-term growth potential.
And hey, you don’t have to go through the stress of dealing with physical gold—no vaults, no insurance, no waiting periods. You can spend tally like you’d spend regular money, except your wealth is directly backed by the value of gold. It’s truly the best of both worlds.
To make your first steps even easier, we’re offering an exclusive Diwali promotion. Visit this link (https://www.tallymoney.com/easterneye/) and use the promo code EASTERNEYE to receive 200mg of free gold and a reduced activation fee—only £19 instead of £29. Take advantage of this special offer and start building your wealth today!
Fashion today is all about breaking rules, bending expectations, and creating fresh narratives through style. While the red carpet continues to showcase full looks from luxury houses, the real buzz often happens off it, in the streets, where high-end meets the everyday. From oversized hoodies paired with couture bags to sneakers styled with tailored suits, this blending of worlds is shaping the most exciting trend of the decade.
One accessory that has become central to this mix is the watch. The rise of power dressing once placed luxury timepieces firmly in the boardroom, but street style has pulled them into casual wear with equal confidence. Take Breitling watches, for example. Known for their bold, aviation-inspired designs, they’re just as likely to be spotted peeking out from under a bomber jacket as they are paired with a tailored blazer. This versatility captures what modern style is about: honoring heritage while embracing reinvention.
Why Heritage Brands Thrive in Streetwear Culture
The merging of luxury and street isn’t simply about aesthetic contrast, it’s about credibility. Streetwear, with its roots in skate, hip-hop, and youth subcultures, has always valued authenticity. Luxury houses bring craftsmanship, history, and prestige to that equation. When the two combine, they create something aspirational yet relatable.
This is why brands with deep legacies, like Rolex watches, continue to thrive even in casual contexts. A Rolex paired with joggers and high-top sneakers no longer looks out of place, it signals confidence and an ability to blend worlds. Heritage watches embody permanence, which balances the fluid, fast-changing nature of streetwear. Together, they produce a look that is both grounded and forward-thinking.
The fashion industry itself has taken notice. According to the Business of Fashion, collaborations between luxury houses and streetwear labels are among the most profitable and visible crossovers of the last decade. Whether it’s Louis Vuitton partnering with Supreme or Gucci reimagining sneakers, the message is clear: high and low no longer live in separate universes.
Balancing Contrast: How to Style Luxury with Street
Pulling off this blend requires intention. The goal is harmony, not chaos. Here are a few styling approaches that make the luxury-street balance feel effortless:
Anchor with a Statement Piece
○ Choose one luxury item, a watch, handbag, or pair of sunglasses, as the focal point. Keep the rest casual to let the item shine.
Play with Textures
○ Pairing rich leather with cotton or denim creates visual depth. A streetwear hoodie layered under a tailored coat tells a story of balance.
Keep Colors Cohesive
○ Even if your pieces come from different style worlds, a consistent palette makes them look intentional. Neutral basics like black, white, and beige let statement accessories stand out.
Elevate Casual Staples
○ Sneakers or joggers feel instantly more polished when worn with heritage accessories. Add a timepiece or structured bag to upgrade the vibe.
Watches as the Perfect Bridge
Image from Unsplash
Among all accessories, watches arguably embody the luxury-street crossover best. Unlike logo-heavy items that shout for attention, watches offer subtle sophistication. They carry stories of design, precision, and heritage, yet they’re versatile enough to work with anything from tailored trousers to distressed jeans.
Breitling’s adventurous aesthetic makes its pieces feel right at home in streetwear, while Rolex’s timeless appeal grounds any outfit with gravitas. Together, they represent how watches can bridge style codes seamlessly. Choosing the right watch isn’t just about timekeeping, it’s about signaling identity across contexts.
Celebrity Influence: The Street-Luxury Ambassadors
Celebrities and influencers have been crucial in popularizing the luxury-meets-street look. Think Rihanna styling oversized streetwear with diamond chokers, or Virgil Abloh bringing couture into sneaker culture. Watches often play a role in these ensembles, serving as a subtle but potent statement.
When celebrities blend these worlds, they give everyday fashion enthusiasts permission to do the same. The result is a democratization of luxury: high-end items become part of personal identity rather than untouchable status symbols.
Sustainability and the Shift to Fewer, Better Pieces
The conversation around luxury and street style is also intersecting with sustainability. Younger consumers are less interested in fast-fashion turnover and more focused on investing in versatile, quality items they can wear repeatedly. A single heritage watch, a durable leather backpack, or limited-edition sneakers often replaces multiple trend-driven purchases.
This shift highlights a broader cultural change: style today isn’t just about looking good, but about being intentional with consumption. Investing in accessories that hold value, aesthetically and materially, reflects both personal style and social responsibility.
The future of fashion lies in blending, not separating. Luxury and street no longer compete; they collaborate, creating looks that are bold, personal, and rooted in both heritage and modernity. Accessories, especially timepieces, play a pivotal role in this fusion. From Breitling’s adventurous spirit to Rolex’s timeless prestige, these watches remind us that true style isn’t about boundaries. It’s about rewriting the rules, one outfit at a time.
This article is paid content. It has been reviewed and edited by the Eastern Eye editorial team to meet our content standards.
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