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Dhoni says no to brand endorsements, busy with organic farming

Never the one to walk the beaten path, former India captain Mahendra Singh Dhoni has decided not to do any commercial endorsements amid the COVID-19 pandemic and is instead busy with organic farming, gearing up to launch his own brand of environment-friendly fertilisers soon.

The World Cup-winning swashbuckler, on a sabbatical from cricket for the past one year, turned 39 on Tuesday.


His manager and childhood friend Mihir Diwakar gave a peek into the trailblazer's reclusive life at his home in Ranchi.

"He has about 40-50 acres of farm land and he is busy growing organic crops like papaya, banana there," Diwakar said.

"He has stopped brand endorsements and has said that till life comes to normal, he won't do any commercial activity," Diwakar, who runs the MS Dhoni Cricket Academy under the name of Aarka Sports, added.

The wicketkeeper-batsman was expected to be back in action at the IPL but that has been postponed indefinitely due to the COVID-19 pandemic.

He was recently seen driving a tractor during the lockdown. Diwakar said they are soon going to launch their organic fertiliser under their company's name Neo Global. He said the fertiliser is being tested at Dhoni's farm.

Dhoni recently spoke about the harmful impact of pesticides in a video to promote organic farming.

"We have a team of experts and scientists and they have developed the fertiliser and it should be launched within two-three months," Diwakar said.

"I spoke to him past midnight. It was a normal business talk. As usual, Dhoni would be at home with his family, with a quiet birthday celebration."

Asked whether retirement has crossed Dhoni's mind, Diwakar said: "Being friends, we don't talk about his cricket. But looking at him, he's not all thinking about retirement."

"He is very determined to play the IPL. He has worked really hard for this. If you remember he was there in Chennai one month in advance before everything was shut down," he pointed out.

"He has maintained his fitness regimen at his farmhouse and will start practice after the lockdown is lifted. Everything now depends on how fast the situation returns to normalcy," he said.

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A traditional pub hotel group has outperformed luxury international chains in the UK's largest guest satisfaction survey, while one major operator continues its decade-long streak at the bottom of the rankings.
The Coaching Inn Group, comprising 36 relaxed inn-style hotels in historic buildings across beauty spots and market towns, achieved the highest customer score of 81per cent among large chains in Which?'s annual hotel survey. The group earned five stars for customer service and accuracy of descriptions, with guests praising its "lovely locations and excellent food and service.
"The survey, conducted amongst 4,631 guests, asked respondents to rate their stays across eight categories including cleanliness, customer service, breakfast quality, bed comfort and value for money. At an average £128 per night, Coaching Inn demonstrated that mid-range pricing with consistent quality appeals to British travellers.
J D Wetherspoon Hotels claimed both the Which? Recommended Provider status (WRPs) and Great Value badge for the first time, offering rooms at just £70 per night while maintaining four-star ratings across most categories. Guests described their stays as "clean, comfortable and good value.
"Among boutique chains, Hotel Indigo scored 79 per cent with its neighbourhood-inspired design, while InterContinental achieved 80per cent despite charging over £300 per night, and the chain missed WRP status for this reason.

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However, Premier Inn, long considered Britain's reliable budget choice, lost its recommended status this year. Despite maintaining comfortable beds, guests reported "standards were slipping" and prices "no longer budget levels" at an average £94 per night.

The survey's biggest disappointment remains Britannia Hotels, scoring just 44 per cent and one star for bedroom and bathroom quality. This marks twelve consecutive years at the bottom, with guests at properties like Folkestone's Grand Burstin calling it a total dive.

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