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Caught in pandemic's net, fish sellers struggle to stay afloat in India

In 35 years of selling the village catch, Jennet Cleetus said business has never been so bad for her and other women who make ends meet by hawking seafood along the palm-fringed coast of Kerala in southern India.

India - one of the countries worst-hit by COVID-19 - has eased most lockdown restrictions and sought to reopen its battered economy, but some curbs on informal vendors remain and many customers are too scared to go out shopping.


"First, our men couldn't go fishing. When they did go and brought fish in, we couldn't go and buy it. Now if we buy it, we can't sell it outside our villages," said Cleetus, 60, from her home in Valiya Veli in Thiruvananthapuram district.

Additional pandemic requirements are adding to their woes, she added.

"The government wants us to get an antigen test, produce the certificate and get permission from the police before we can enter the markets. The test is expensive but we have to do it now or we may die of hunger."

Cleetus is among the tens of thousands of women fish vendors living along India's 7,500-kilometre (4,660-mile) coastline who are battling to regain livelihoods hit by wary buyers, online sales and persistent curbs on movement and access to markets.

An estimated 25 million people make a living from fishing and related activities in India, government data states.

Women make up nearly half of the workforce, taking a lead in the procuring, processing and marketing of fish, said S Velvizhi, who heads the Fish for All research and training centre at Poompuhar in Tamil Nadu state.

Traditionally, women known as headloaders sell fish door-to-door, carrying sardines, shrimps and other local fish in bamboo baskets or aluminum vessels. Others sit on pavements or operate out of fish markets.

"Many of them are single women and most of them use their income for the everyday running of their households," said Velvizhi. "The pandemic has increased the debt burden on these women and pushed their families to the brink of poverty."

RISING DEBTS

In the middle of the lockdown, the Indian government announced broad plans to modernise the nation's fishing industry.

"One of the thrust areas of the new plan is to empower women in fisheries," Shankar Laxman, joint commissioner in India's Ministry of Fisheries, told the Thomson Reuters Foundation.

"We are aware that the pandemic has hit women fishworkers badly. The new scheme will benefit them. We are not encouraging roadside vendors anymore and will support them to set-up modern kiosks with freezers and display cabinets to sell hygienically."

Lakshmi Kowada, president of the Traditional Fish Workers' Union in Andhra Pradesh state, said he was not impressed by the government blueprint.

"Today's ground reality is that women are not able to enter apartment blocks or housing colonies to sell fish," said Kowada, who has been in the business for 20 years, demanding immediate financial assistance for the fish sellers.

Wearing a mask and carrying extra water to wash her hands frequently, Maharani Selvamani went out to sell fish at a street corner in Mayiladuthurai town in Tamil Nadu state a few weeks back.

"I had just bought fish worth 2,000 Indian rupees ($27) to sell but sold only 500 rupees worth," she said.

"I have never faced such losses... Police and municipal officials keep shooing us away and shifting our location," said Selvamani, whose husband died during the lockdown.

Last week, she started saving the number of regular customers on her mobile phone and sharing hers with them.

"Sometimes I call them and tell them about the fish I have and where I am. I try but it doesn't seem enough."

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.