ALMOST half of Britons believe immigrants are either positive or neutral for the country, said a new global survey.
The YouGov–Cambridge Globalism survey revealed that Britons believed in the benefits of immigration more than its European neighbours.
About 28 per cent of Britons believed the benefits of immigration outweighed the costs compared with 24 per cent in Germany, 21 per cent in France and 19 per cent in Denmark.
The survey also suggested men were most open to the benefits of immigration. Thirty two per cent said the overall impact of immigration was positive, compared with 24 per cent of women.
Sunder Katwala, the director of the identity and integration thinktank British Future, was quoted as saying by the Guardian that studies show Britain was on the “glass half full” end of the debate.
“There’s an increasing body of evidence that attitudes, having been very sceptical, are becoming softer,” he said. “The salience of immigration has dropped significantly and there’s also been a warming up of attitudes.”
“There’s a lot of nuance in British attitudes. The nuance was missing in the last 10 years because we were having a debate about ‘are we able to talk about immigration or not?’,” he added.
“It’s now a debate about what we should do now. Some people accept changes are coming. Some people are more empathetic because they see stories like Windrush, they see that the 3 million Europeans in the UK aren’t just a statistic but the people we see on television worried about whether they’re allowed to stay.”
Diwali celebration tomorrow kicks off business with ticketed workshops and networking.
Model taps into growing demand for inclusive, heritage-focused experiences.
Platform targets not just south Asians seeking cultural connection, but everyone.
Creating cultural belonging
Priyanka Patel, curator of The Empowered Desi, a new events platform for south Asians seeking cultural connection, is here with a Diwali celebration on Saturday (18) at Fargo Village in Coventry. The venture was born from personal experience – Patel felt "isolated and neglected" growing up without many south Asian friends. Spotting a gap in the market, she's now building a business around creating inclusive spaces for south Asians regardless of religious or regional background.
Diwali-themed , Paint N Sip event in Coventry marks the venture's next partnership with local business Sugar and Spice, Patel is offering a ticketed experience featuring diya decorating workshops, Indian grazing boards with chai, and jewellery stations where guests can take home jhumkas and bangles. The Diwali format combines cultural celebration with networking opportunities, with south Asian attire preferred.
Empowerment through experience
I couldn't talk about the festivals we celebrate, the type of Indian food we have, and also the clothes we wear for special occasions," Patel told BBC."I felt that I couldn't express my individuality, which in turn affected my confidence and self-worth." She realised that lack of cultural belonging represented an untapped market.
The business model centres on experiential events that blend tradition with social connection. The first workshop held on September (20) focused on bento cake decorating, a trendy format paired with south Asian networking. Patel aims for attendees to "feel empowered and inspired."
With South Asian Heritage Month highlighting the importance of cultural spaces, The Empowered Desi positions itself at the intersection of community building and commercial viability. Patel's betting that others share her experience and are willing to pay for a sense of belonging.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Garavi Gujarat
Publications Ltd and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.