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British Airways flies emergency medical aid to India

BRITISH AIRWAYS on Thursday (6) said it flew in an aircraft to Delhi carrying emergency aid, including oxygen cylinders and concentrators, as the country battles an unprecedented surge of the coronavirus pandemic.

While, "IAG Cargo and British Airways have maintained a vital air link between London and India throughout the pandemic and sending aid on scheduled flights, this airlift was done through a special charter. It was fully-funded by the two companies," according to a release.


British Airways said it commissioned a special project team to organise the flight (BA257F), which landed in Delhi at 5.45am (local time) on Thursday (6).

The aircraft was loaded with more than thousand items from the Indian High Commission and charities. It included urgent life-saving oxygen cylinders and shipments of oxygen concentrators, respirators and blood oxygen saturation monitors.

Besides, the airline is donating care packages for families in need.

"The British Airways family has been deeply affected by the terrible scenes in India of the deepening humanitarian crisis that has impacted the lives of many of people. We are fortunate to be in a position to help transport aid and I am so proud of the volunteers from across the airline and IAG Cargo who have stepped up to make this happen," British Airways' CEO Sean Doyle said.

He added British Airways will continue to stand with its friends in India as the country endures one of the "worst crises" it has ever known.

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Bestway Wholesale launches nationwide World Cup 2026 campaign for independent retailers

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  • Bestway said its previous EURO 2024 campaign delivered an average 44 per cent sales uplift for participating brands.

Bestway Wholesale has unveiled a nationwide World Cup 2026 retail activation aimed at helping independent retailers increase sales during one of the biggest trading periods of the year for food and drink brands.

Running from May 22 to July 16 across more than 60 depots nationwide, the campaign has been designed to support over 100,000 independent retailers through a mix of in-depot promotions, digital engagement and supplier-backed offers tied to key tournament moments.

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