Muhammad Naeem Butt, a Pakistani man, spent several weeks in Libya attempting to reach Europe illegally. However, he decided to turn back, giving up on his perilous journey after witnessing a tragic incident at sea.
The overloaded fishing trawler he had hoped to board sank off the coast of Greece, resulting in the loss of up to 350 lives, including 24 individuals from his hometown of Khuiratta in Pakistan's Kashmir valley.
The incident has left many Pakistanis, like Butt, abandoning their hopes of reaching Europe through such dangerous means.
"Looking back, I realise that the risk I took was not worth it," Butt told AFP.
Butt is one of several men from Khuiratta who told AFP the disaster prompted them to give up on the journey after reaching Libya.
"Life is defined by the quality time you spend with your children and spouse, not the amount of money you possess," he said.
Tens of thousands of young men have handed over family fortunes to agents who smuggle them to Europe, from where remittances -- even more valuable since Pakistan's economy slumped into crisis last year -- can be wired home.
Butt sought help from friends and family, and his wife sold her precious wedding jewellery to scrape up the 2.2 million rupees (around $7,500) he needed to pay the human traffickers organising the trips.
The first legs of his journey were uneventful -- commercial flights to Dubai and Egypt, then overland to Libya, where his ordeal really started.
He spent two months in a makeshift shanty camp with 600 other migrants, waiting for the day they would be put on a cargo ship to make the journey across the Mediterranean.
The anguish of families
Instead, they were crowded onto a rickety fishing boat and spent eight days floundering in international waters, where they were first fired on, then rammed, by a Libyan naval vessel, Butt said.
They only stayed afloat because the navy ship abandoned them when a storm struck, he added -- but it returned days later to tow them back to port, where they were thrown in jail.
"They gave us the minimal amount of food to keep us alive... a plate of macaroni or boiled rice would be shared among five people," Butt said.
"They were brutal people."
While he was in jail, news reached his hometown of the migrant boat sinking off Greece, causing heartbreak and distress.
"I can't explain the pain and anguish I went through for a week," Butt's wife Mehwish Matloob told AFP.
"I felt as though my entire world had crumbled before me," the 31-year-old said, clutching a shawl.
Butt finally got out of jail and was able to contact his family to tell them he was alive.
His mother, 76-year-old Razia Latif, says she now regrets the danger he endured.
"We thought that others were making it to Europe, so why not send him," she said.
"We would have preferred begging had we known it was that difficult."
'Greed' and risk
The International Organisation for Migration has declared the Mediterranean passage the world's most perilous migration route.
Around 1,728 migrants have gone missing there this year alone -- surpassing the 1,417 disappearances recorded in 2022.
But families that do get one or more of their young men abroad can prosper from the money sent back.
The noticeable disparity between families with relatives in Europe and those without is causing envy, said Zafar Iqbal Ghazi of Kashmir's Human Rights Forum group.
"If someone has a single-storey home, right next to it you will find a three-storey home, and bigger mansions, and so on," he said.
And the promise of untold riches abroad attracts those even well off by local standards.
Hamza Bhatti was earning 200,000 rupees a month (around $700) as a driver in Saudi Arabia -- enough to comfortably support his wife and their eight-month-old son -- but he still saw greener pastures in Europe.
"I believed that life in Europe would be more vibrant and colourful compared to my experience in Saudi Arabia," the 29-year-old told AFP.
Bhatti was jailed after his boat was returned to port by Libyan authorities and he found himself alongside Butt as news of the sinking broke.
"It was my greed that took me to the brink of death," he said.
Smuggling agents arrested
Ghazi said more than 175 youngsters from Khuiratta alone left illegally for Europe last year, and he believes any recent pause after the boat incident in Greece will only be temporary.
Pakistan's Federal Investigation Agency (FIA) said 69 smuggling agents had been arrested since a crackdown was launched last month, but prosecutions will be difficult.
"The challenge lies in the fact that most of these youngsters possess valid visas for Dubai, which they use as a starting point to reach Libya," one FIA official said, speaking anonymously.
"This is not a new phenomenon, and it will not end after the Greece boat tragedy."
European Union lawmakers have urged Brussels to provide support to member states to strengthen their capacity to carry out sea rescues, but attitudes towards migrants are hardening across Europe, with Greece steadily slashing benefits for asylum seekers.
Mehwish says her husband Butt will never again attempt the journey -- even though traffickers refunded part of his payment in the hope they wouldn't be reported.
"I don't regret losing the gold, and I am content to live in poverty as long as he is with me," she said.
Panellist Hailey Willington (BPI), Roshan Chauhan (Daytimers), Indy Vidyalankara (UK Music/BPI), Kara Mukerjee (Warner Music Group), Mithila Sarna (Arts Council England), and Jataneel Banerjee (PRS for Music) at Lila’s “Future Unveiled” event, held at the BPI office in London on September 16, 2025
Only 28% of South Asian musicians in the UK can rely on music as a full-time income
Around seven in ten say they are overlooked or unseen in key industry roles
Artists face repeated challenges like family worries about stability, difficulty accessing money, and no guidance from mentors
The community agrees the path forward needs proper guidance, visible decision-makers, and financial support tailored to their journey
Surveyed artists work across multiple genres and aim for global audiences but face structural challenges
When the lights went down at the BPI’s London office for Lila’s “Future Unveiled” event in mid-September, speakers and delegates were not gathering to celebrate a triumph. They had gathered to confront a simple, brutal truth: the music industry was failing them. For South Asian artists and professionals, the dream of a lasting career was crashing against a set of measurable, stubborn barriers. The South Asian Soundcheck changed that. It was impossible for the industry to continue ignoring the data since it was evident and impossible to overlook.
Panellists Hailey Willington (BPI), Roshan Chauhan (Daytimers), Indy Vidyalankara (UK Music/BPI), Kara Mukerjee (Warner Music Group), Mithila Sarna (Arts Council England), and Jataneel Banerjee (PRS for Music) at Lila’s “Future Unveiled” event, held at the BPI office in London on September 16, 2025
Data reveals daily struggles behind the statistics
Statistics, however damaging they may be, cannot tell the complete story. Each percentage point represents a daily struggle. The survey, run by the non-profit Lila, gathered voices from 349 creators, managers, producers and industry workers, revealing a community bursting with talent but stranded without a map to sustainable work.
Financial precarity and invisibility
The numbers are stark and consistent. Consider the financial reality: only 28% can actually make a living from their music. For the vast majority, it's a side hustle. Compounding this is a deep-seated sense of erasure: nearly seven in ten (68%) feel they are either poorly represented or entirely invisible within the business. The study laid bare the personal toll.
Lila’s Data Consultant Sania Haq presenting the findings of the South Asian Soundcheck
The weight of stereotypes and family pressure
Imagine constantly being told what kind of music you should make, based purely on your name or skin colour; 45% of respondents face that very stereotype. Then there’s the pressure at home, with two in five (40%) navigating family concerns that this path is just too unstable. And cutting through it all is the blunt reality of prejudice: a sobering 32% have faced direct racial discrimination in their careers.
Beyond prejudice: the missing links of money and mentorship
These aren't abstract figures. They outline the reality of versatile professionals. Respondents said they work across an average of seven genres, yet are systematically shut out from the rooms where line-ups are decided, artists are signed, and real power is held.
The report also flagged practical barriers beyond prejudice. More than half, that is 54%, said they struggled to access funding, and similar numbers described gaps in industry networks and business knowledge such as contracts and rights. That combination; lack of money, know-how and connections is what stalls careers, not a shortage of talent.
Sophie Jones, CSO at the BPI, delivers the opening speech of the evening
The “Progress Paradox”
Lila founder Vikram Gudi framed the findings with a phrase the report uses repeatedly: the Progress Paradox. While 69% of respondents say they have seen improvements in South Asian visibility over the past two years, that perceived progress has not translated into representation where it matters: the boardrooms, A&R desks and festival programming committees that allocate budgets and define careers.
“Seventy-three percent earn some money from music, but only 27% earn enough to rely on it as a sustainable career,” Gudi told delegates, summarising a gap that numbers alone struggle to convey. The report also notes the headline figure of 28% who can rely on music full-time. Think about that. Nearly three-quarters are making some money from music, scraping together a living from their art. Yet barely a quarter can actually depend on it to pay the rent. That void, between grinding away and truly building a life, is where the real story lies.
Vikram Gudi presented key findings to label executives festival programmers and trade bodies
The invisible wall of representation
That gap is compounded by what respondents described as an “invisible wall”: the absence of people who look like them in positions of power. Two-thirds of those surveyed identified the lack of South Asian professionals in industry roles as the single biggest barrier to progression. Without visible senior figures, the path into senior programming, label deals and streaming strategy remains shadowy and difficult to navigate.
Without mentors who have lived the same experience, many feel they are learning the rules of the business in public. One anonymous respondent summed it up bluntly: “There are virtually no visible and successful South Asian artists in the mainstream, people simply do not know where to place us.”
A three-part solution
The Soundcheck does more than catalogue obstacles; in fact, it points clearly to remedies. So, what’s the way out? The response from the community was crystal clear. Roughly three-quarters agreed on a three-part prescription for survival.
First: mentoring that actually teaches you the rules and points you to decision-makers. Second: real representation in the rooms that sign, programme and pay artists. And third, they need dedicated funding and actual financial pathways that are accessible and understand their unique journeys.
The report makes it clear these aren't just items on a list; they are interconnected. Without funding, representation is an empty gesture. Without mentorship, that funding is likely to be wasted. Each element needs the other to actually work.
Suren Seneviratne from the DAYTIMERS Collective
The emotional cost of being boxed in
Respondents described the everyday consequences of those structural gaps. Artists who work across multiple genres said they were routinely typecast: an electronic producer might be nudged towards “Asian Underground” tracks; a classically trained musician expected to add bhangra flourishes regardless of artistic intent. For 40% of respondents, pursuing music means repeated conversations at home about financial security.
For many, the prize of mainstream validation remains distant, and the cost of trying to bridge that gap is emotional as much as economic. One participant put it simply: “All I want is to tell my mum I have been booked to play at my favourite venue and for her to be excited, but I cannot.” These testimonies are threaded throughout the report to give voice to the statistics.
The global ambition vs. local limits
The study also highlights a further artistic anxiety: 45% worry that specialising in South Asian music will limit their broader industry opportunities, and 71% believe the industry has limited acceptance for artists who do not fit traditional categories. In short: artists are ambitious and global in outlook, but the industry still thinks in narrow boxes.
Members of Warner Music’s ERG with some of the Lila TeamAudience at South Asian Soundcheck The Future Unveiled showcase at Tileyard Studios,London
Industry reaction and next steps
Industry bodies took the findings seriously at the launch. The Soundcheck is supported by major organisations including UK Music, the BPI, the Musicians’ Union (MU), Warner Music Group (WMG), the Music Managers Forum (MMF), Arts Council England and PRS for Music, and the research also consulted groups such as Bradford City of Culture and the Association of Independent Festivals. Lila unveiled eight key insights at Future Unveiled on 16 September 2025, in a preview hosted by BPI in partnership with Warner Music Group and Elephant Music, an assembly of partners that suggests the report has the power to move institutional levers if they choose to act.
From talk to tangible change
The survey reveals a tension that defines many of their careers: this gap between putting in the work and finding security shows why targeted help is necessary. After the report came out, the room’s discussion turned straight to solutions: pilot mentorship programmes, clearer access to funding, and real initiatives to bring in fresh talent.
The response from music publications and activist circles hasn't been an outright celebration, but wary optimism. Coverage in specialist outlets described the Soundcheck as the missing piece of evidence needed to shift diversity conversations from moral urgency to measurable targets. Commentators emphasised the report’s value in informing pilot programmes like mentorship schemes, targeted grant funds and recruitment pipelines, and in providing a baseline against which progress can be tested.
Members of Warner Music\u2019s ERG with some of the Lila Team www.easterneye.biz
The real test: action or another interim?
Implementation will reveal whether the Soundcheck becomes a catalyst for change or another well-documented interim. The report’s message to the industry is blunt: warm sentiments won’t cut it anymore. What’s needed are tangible, funded pathways. That starts with grant programmes and fellowships built specifically for South Asian artists, rather than asking them to contort themselves to fit outdated criteria. It means pushing the doors open, hiring programmers, A&Rs and commissioners, and making a real, public effort to find this missing talent.
And mentorship can’t be a coffee meeting that goes nowhere; it has to be a dedicated bridge, linking emerging artists with established figures who have the clout to actually pull them up. The ultimate goal is to plant champions in the rooms where it counts, people who grasp the cultural context and will fight for their work when the final selection is decided and the big money is allocated.
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