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An artistic approach to creating new looks

Beauty expert Imrit Sira lists her top tips and products.

An artistic approach to creating new looks

WHETHER it is beautiful brides, private clients, celebrities, models, or catwalk shows, Imrit Sira has used her hair and makeup skills to have a terrific transformative effect.

An artistic approach, attention to detail, and product expertise has enabled the London-based beauty expert to create eye-catching looks across diverse platforms, along with training students through masterclasses.


Eastern Eye decided to get some of that beauty knowledge by getting the hair/makeup maestro to recommend products she loves and give top tips.

FAVOURITE PRODUCTS

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Dior Backstage face and body foundation: Lightweight foundation, which is buildable, is a favourite. I would highly recommend this product to those who don’t like to wear much foundation yet want a healthy glow and a light veil of colour to the skin. When this great product is paired with a good full coverage concealer, you can really build up the layers without it feeling heavy on the skin.

Tarte Cosmetics shape tape concealer: The long-lasting full coverage concealer is most used under the eye area to conceal and colour correct. However, it is also great over blemishes and can be used on pigmented areas all over the face, to even out skin tone if you don’t want to use foundation.

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Laura Mercier translucent setting powder: Great for setting under the eye area and can also be used all over the face to set makeup. I tend to use this product for clients who have normal to oily skin. This is the number one product to use for a matt skin finish base.

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Huda Beauty easy bake loose powder: Why do I love this product? This is a great all round setting powder but can also be used on a variety of skin types. You can create the perfect dewy base with this product as this contains finely milled powder particles or can create a flawless matt finish as a lightweight all over face product. The perfect shade for Asian tones is Banana Bread, however, I also use the shade Pound Cake for clients who are fair and have pink undertones to the skin. This product is also great for clients with mature skin, giving this a seamless, long-lasting finish.

Danessa Myricks Beauty, Luxe Cream Palette The Nudist: Not many people have heard of this product but I can’t rave about this enough, These lipsticks are the perfect nudes for darker skin tones with a blend of pink, peach, and brown tone lipsticks. The multifunctional product can also be used as a blusher or eyeshadow glaze. It is highly pigmented and a little goes a long way. You really can’t go wrong with this product. It’s a staple piece in my kit.

Anastasia Beverly Hills - Waterproof Crème Color-Jet Matte: The best gel eye liner is from this renowned brand. Having used many gel and liquid liners in my time I always come back to this product. This is the blackest of black eyeliners on the market. The consistency is really creamy and non-drying on the brush. Be sure to use a good eye makeup remover at the end of the night, as this product does not budge.

TOP MAKE-UP TIPS

How to create an eyeprimer: Eye primers can be costly and don’t always deliver, especially if you have oily eye lids or hooded eyes. An easy technique to create your own primer is by using a concealer as a base. Apply the concealer over your eye lid. For a more dramatic eye look, you should apply the concealer up to the brow bone. Using a brush or a damp beauty blender, buff this into the skin and set with a small amount of loose powder. Be sure to dust off any excess powder to give this a smooth finish. This technique will ensure your shadow lasts all day and avoids eye lid creases.

Avoid under eye creasing: A common question from my clients is ‘Why do I have under eye creases and how can I avoid this?’ Key to avoiding under eye creasing is in the setting technique. All you need is a good loose powder, a beauty sponge, and powder puff. Once the foundation and concealer are applied, pat the powder puff into some loose powder. While looking up, blend out any under eye creases with your beauty blender by using a patting technique, and immediately pat the powder puff under the eye. Lightly dust of any excess powder with a fluffy brush and voila!

Lip enhancement: Popular trending beauty hacks revolve around enhancing your lip shape. This can easily be done by using a lip liner two shades darker than the lip colour you are going to use. I like to use a brown undertone liner when creating a nude lip. Start with the centre at the cupids bow and slightly round the edges while smiling. This way you can create a natural over line to the lips. Using a lip brush, blend the outer edges into the lips and then apply your lipstick.

www.imritsira.com and Instagram:@imrit_siramua

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.