Bollywood has been having a tough time at the box office for the past few months. Several high-profile films have tanked amid relentless calls for a boycott of Bollywood from a certain segment of the audience. The most recent releases to have suffered massively from the same are Raksha Bandhan and Laal Singh Chaddha that have been struggling at the ticket counter ever since hitting the marquee on August 11.
Recently, the Raksha Bandhan star Akshay Kumar too opened about how the boycott culture is hurting the industry as well as the economy. “People are smart enough to understand what is wrong and what is right. I would just request them, don’t do such mischief, it’s not good and it hurts every industry. Everybody has an opinion now. When a film is made, there goes a lot of money and hard work into it, it affects the economy of India and we actually indirectly are hurting ourselves only and I hope people realise this soon," he told a publication.
Director Aanand L Rai also spoke about the issue and said, “Everybody has got their own choice. It’s freedom of expression and how they use it. I have always felt that audiences are very powerful, and they know what they want, and nobody can stop them from that. For a director, it’s about the story and the word-of-mouth.”
Meanwhile, Akshay Kumar has a slew of exciting projects in the pipeline, including Ram Setu, Selfiee, and Mission Cinderella, to name a few.
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