London vacancies up 9 per cent in Q3 2025, with fintech roles already surpassing all of 2024’s recruitment.
AI positions offer salaries 20 per cent higher than non-AI roles, reflecting fierce competition for skilled professionals.
Near-shoring boosts junior roles in Belfast and Glasgow, but London dominates senior, strategic appointments.
Jobs soar
Artificial intelligence and financial technology are driving job growth in London’s financial sector, with vacancies up 9 per cent year-on-year in Q3 2025, according to Morgan McKinley’s latest Employment Monitor.
Mark Astbury, director at Morgan Mckinley , noted that fintech roles have proved particularly resilient, with companies advertising 6,425 positions already exceeding the entirety of 2024’s recruitment activity. Banks, consumer finance organisations, and ambitious startups are prioritising senior and strategic appointments, particularly in AI strategy, corporate finance, and technology leadership roles.
The rebound represents a marked reversal from Q2 2025, when trade tariff uncertainties prompted hiring freezes. Employers have now resumed delayed recruitment efforts, though the forthcoming UK Autumn Budget in November may yet influence hiring trajectories.
Notably, near-shoring trends are emerging, with regions including Belfast and Glasgow capturing junior-level roles. London, however, retains its stranglehold on high-value, strategic positions. Much now depends on the Autumn Budget and whether it reassures employers or adds further cost pressures that will set the tone for hiring into early 2026.
AI and tech talent
Forbes Advisor research reveals that 79 per cent of UK workers use generative AI at work, while 85 per cent are aware of AI language models like ChatGPT. However, 59 per cent of Brits express concerns about AI, with primary worries including skill loss, job displacement, privacy issues, and autonomous decision-making without human oversight.
The surge underscores London’s position as the United Kingdom’s preeminent hub for technology-driven financial services. Greater London now hosts 1,387 AI-focused enterprises, including heavyweight firms DeepMind and BenevolentAI, making the capital an irresistible draw for major financial institutions, fintech pioneers, and specialist tech firms seeking talent.
The labour market shift reflects wider structural changes within financial services. Automation is dampening demand for graduate and administrative roles, while AI-related positions command salaries approximately 20 per cent higher than comparable non-AI posts a premium reflecting intense competition for skilled professionals.
Investment underpins this expansion. The Government has committed £2.3 billion to AI initiatives since 2014, while companies increasingly deploy generative models and computer vision technologies to streamline operations, strengthen compliance, and innovate service delivery.
One in five new buy-to-let companies in 2025 owned by non-UK nationals, up from 13% in 2016.
Indian and Nigerian investors lead foreign ownership, targeting regions outside London for higher returns.
Young British landlords (18–24) are expanding portfolios despite older investors exiting the market.
Regional rent growth diverges: London sees declines, while East & West Midlands and North West report strong rises.
Foreign investors leading
Britain’s buy-to-let sector is undergoing a notable transformation as foreign investors and young Britons reshape the landscape. One in five new buy-to-let companies created in 2025 are owned by non-UK nationals, up from just 13 per cent in 2016. This shift shows that foreign investment in British rental property is growing fast and reshaping who controls the market.
A new report on New Investors in Buy-to-Let reveals that this transformation is driven by a combination of younger British landlords and experienced international operators seeking better returns outside London’s saturated market.
The numbers are impressive. About 67,000 new buy-to-let companies will be formed by the end of 2025, with roughly 13,500 owned by non-UK nationals. Indian investors lead the way, creating 684 companies in just the first half of 2025. Nigerian investors follow with 647 companies. Polish and Irish nationals also have significant presence. This change reflects major post-Brexit migration patterns. European Union nationals used to represent 65 per cent of foreign ownership in 2016 but now make up only 49 per cent. south Asian and African investors are now taking the lead.
Young Britons expand portfolios
Several factors explain this shift. First, the British pound has weakened, making property cheaper for foreign buyers. Second, rental returns in Britain remain strong compared to other markets. Indian investors can get rental yields of 4.5 to 5.5 per cent in prime London locations. Third, foreign investors are moving away from expensive London and targeting regions with better returns. The East Midlands, West Midlands, and South West now offer faster rental growth than London.
British landlords themselves show mixed responses to market changes. A 2025 survey by Market Financial Solutions found that 65 per cent of landlords worry that recent budget policies will hurt their investments. Many older landlords have stopped buying new properties. However, younger investors think differently. Only one-third of landlords aged 18-24 have halted their investment plans. In fact, 75 per cent of 18-24-year-olds expanded their portfolios in 2024. Among those aged 55-plus, only 4 per cent plan to grow their property portfolios in 2025.
Young British investors and foreign investors are pursuing similar strategies. Both groups are buying properties in regions with strong growth potential rather than London. Greater London rents actually fell 3.0 per cent in July, marking the seventh straight monthly decline. Meanwhile, the West Midlands saw rents rise 2.7 per cent, and the East Midlands grew 3.4 per cent. This regional split explains why international investors are focusing on cities outside London.
Property shift outside London
Most non-UK nationals structure their investments through British limited companies, a tax-efficient approach. Indian High Net Worth Individuals and family offices increased their investment volumes by more than 17 per cent last year. The Halo development project in South London demonstrates this trend. This luxury apartment complex near the Kia Oval cricket ground is priced from £580,000 to £5 million.
The rental market shows mixed signals. After five years of steady growth, rents on newly let properties fell 0.2 per cent year-on-year in July the first annual decline since 2020. However, regional variations matter significantly. When landlords renew existing tenancies rather than advertising new ones, rents rose 4.5 per cent year-on-year. The North West led with 7.2 per cent increases. Landlords are aligning renewal rates with current market levels to maintain inflation-adjusted returns.
Paresh Raja CEO of Market Financial Solutions noted “The property market isn’t holistic it’s segmented. Some landlords may sell up, but there’s an eager new generation of investors ready to take their place,” The convergence of young British investors and foreign capital is reshaping Britain's property market. As older landlords exit and regulations tighten, a new generation of strategically minded investors both young Britons and international operators is repositioning British property as a key wealth management tool.
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