Dipti Sharma: A magical journey to finding true love
Dipti Sharma speaks about her awareness raising romance
By Dipti SharmaJul 02, 2022
True love can be found in the most unlikely places and with someone you least expect.
For Dipti Sharma and Dipen Sharma, there were many coincidences that connected them, and having the same surname along with living in Leicester are just a few. She had moved to Mumbai in 2016 for work and he was a cancer survivor, pursuing a professional wheelchair basketball career in Europe. They knew of one another and were vaguely in touch via social media, but that didn’t stop them from having a magical and inspiring romance.
Dipti detailed their beautiful story for Eastern Eye, from that first connection to falling deeply in love and getting engaged. Also, why it didn’t matter that the wonderful man she fell in love with was a leg amputee and how their inspiring romance is raising awareness.
In 2019, I was in the UK visiting home. While leaving a café with my mother, a guy I didn’t recognise shouted ‘hello’ from his car at the traffic lights. I loudly replied, “Sorry, do I know you?” As he drove away, my mother asked me who it was, and I jokingly said: “Maybe my future husband. Who knows?” Later that evening Dipen mockingly messaged me on my Instagram with ‘sorry, do I know you?’ and I realised it was him in that car earlier. We promised to have a catch-up, but that didn’t happen. When 2020 rolled around, I started wondering if I would meet ‘the one’.
Then one slow Sunday, Dipen replied to an Instagram story I had posted and somehow that event led to us speaking the entire day via DM. One conversation led to another. We began speaking daily and it felt like the beginning of something special. We both had the same mindset of getting to know one another without any rules of pace and that made it so much easier. We spoke about his cancer journey and leg amputation, but most importantly, about what felt crucial to us as individuals in a relationship.
Dipti Sharma and Dipen Sharma
The amputation was never a deal breaker for me. It was long distance, but there was a realisation we were into each other.
Covid’s crazy global restrictions meant I had no scope of returning to Mumbai. Dipen’s basketball season had finished abroad, and he returned to surprise me in UK, turning up outside my house with my favourite donuts. There I was, opening the door at 8.30am with no makeup, greasy hair in a bun and my PJs – not how I imagined our first meeting would be. However, there was a warm comfort, and I could feel there was no one else I wanted that moment to be with.
I had always loved my surname as it’s my identity since birth and would hate to change it after marriage. Dipen happened to have the same surname, along with many other coincidences on several occasions, and I knew the universe was communicating that he was ‘the one’.
When I was ready to tell my parents, one of the happiest news felt like the hardest. I remember wondering about all the choices and fears my parents may question me about, such as if we may be ‘able’ to have kids, would we live a ‘normal’ life, would he be ‘able’ to look after me, what would ‘society’ say, etc. But I took the plunge and told them this was something I’d thought over and Dipen was someone I’d need to break boundaries and stereotypes to prove the world wrong. I had seen Dipen’s abilities, so what others thought didn’t matter – not the trolls, judgements, or any questions.
When I shared the news with my parents he had cancer and was now a leg amputee my father gently responded, ‘so what? These things can happen before marriage, or after. In your case, it’s happened before marriage. It doesn’t change anything.’ My mother was equally supportive. That’s when I knew I could carry on moving forward in the world with Dipen, without any fear of society and, most importantly, raise awareness with my head held high.
I also realised I needed to stop introducing my loved ones to Dipen with the ‘he is an amputee’, card. We don’t do it with people with health issues, or other physical flaws, so why was it needing to be justified I had to ask myself. I eventually owned it like it wasn’t a topic to raise unless it was being questioned.
It’s not something I really notice, but to the world it’s still new. I see a man who is ambitious, caring, kind, family oriented, athletic, an amazing cook, loving and extremely handsome. But the first thing people notice is Dipen’s prosthetic leg. I always smile, knowing they’re wondering what happened and what his story is. They always ask politely, and he always answers insightfully.
Dipen started calling himself an amputee after successfully kicking cancer in 2007. His leg was amputated due to osteosarcoma, a rare form of bone cancer most common in adolescents and younger adults.
Life before cancer was running around as usual; and life after cancer was walking around with a prosthetic leg. Of course, there were many other hurdles in between; diagnosis days, treatments, hospital stays, the struggle of losing faith in himself and believing he could never recover. It was tough for him to adapt to his new life as an amputee. But he brilliantly did. He reached the light at the end of the tunnel, and it made him into the amazing man that he is today, including becoming a professional wheelchair basketball player. His dream and goals never stopped, and neither has his persistence in living life to the max.
We now want the world to know that everyone’s story matters, and happiness still exists if we believe it enough. We finally proved that he didn’t need to find someone ‘like him’ and I think it’s important to show that there is no limit in love and equality, and maybe the change begins with individuals like us.
Dipen popped the big question to me on 12.01.2021 – a palindrome date that was very special to me. We will tie the knot in Mumbai in early 2023, with our loved ones. My Mumbai story was left unfinished, but it’s also the reason I got to meet Dipen. Some things have a happy ending and some stories are still yet to finish, but with God’s grace, I get to do both.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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