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Highlights:

• Users can now restrict AI-generated visuals across select categories.
  
• Pinterest will make “AI-modified” content labels more visible.
  
• The update aims to restore trust amid growing user backlash.
  

Pinterest responds to complaints over AI-generated ‘slop’

Pinterest has rolled out new controls allowing users to reduce the amount of AI-generated content in their feeds, following widespread criticism over an influx of synthetic images across the platform.

The company confirmed on Thursday that users can now personalise their experience by limiting generative imagery within specific categories such as beauty, art, fashion, and home décor. The move comes as many long-time users voiced frustration that their feeds were increasingly dominated by low-quality AI visuals, often referred to online as “AI slop.”