Brian Thompson was killed on Wednesday (4) morning
An image of the individual sought in connection to the investigation of the shooting death of Brian Thompson is seen in this still image from a surveillance video taken outside a hotel in the Manhattan borough of New York City. VIDEO OBTAINED BY REUTERS/Handout via REUTERS.
Pramod Thomas is a senior correspondent with Asian Media Group since 2020, bringing 19 years of journalism experience across business, politics, sports, communities, and international relations. His career spans both traditional and digital media platforms, with eight years specifically focused on digital journalism. This blend of experience positions him well to navigate the evolving media landscape and deliver content across various formats. He has worked with national and international media organisations, giving him a broad perspective on global news trends and reporting standards.
NEW YORK police were searching on Thursday (5) for the man who shot dead UnitedHealth executive Brian Thompson in a brazen attack outside a Midtown Manhattan hotel and was last seen fleeing into Central Park.
Thompson, the CEO of UnitedHealth's insurance unit, was shot from behind on Wednesday (4) morning in what police described as a targeted attack by a masked assailant lying in wait. It came just before the company's annual investor conference at the Hilton on Sixth Avenue.
Investigators have not yet named a suspect and were still looking for a motive, the New York City Police Department said during a press conference on Wednesday morning. They have not provided a briefing since.
"This does not appear to be a random act of violence," New York City Police Commissioner Jessica Tisch told reporters.
"Every indication is that this was a premeditated, pre-planned, targeted attack."
Security camera still images showing the shooter reportedly involved in the killing of the CEO of UnitedHealthcare, Brian Thompson, in Midtown Manhattan are displayed on the day of the NYPD press conference, in New York City. REUTERS/Mike Segar
Security video showed the shooter behind Thompson, 50, raising his handgun and firing at his back. Police said the gunman arrived outside the hotel several minutes before Thompson and waited for him to walk past before firing.
The suspect, wearing a hooded sweatshirt and balaclava and wearing a gray backpack, fled on foot before mounting an electric bike and riding into Central Park, police said.
Police published a number of photographs of the suspect taken from video cameras in the area, including one with the gun raised and pointed toward Thompson and another of the suspect fleeing on a bike.
Other photos captured a glimpse of his eyes, brow and the bridge of his nose as he stood in a cafe, with a caption asking the public for any help in identifying the man.
The killing took place on the morning of the city's annual Christmas tree lighting at Rockefeller Center a few blocks away, a televised event that draws massive crowds. The event went ahead as planned under heavy security.
UnitedHealth is the largest US health insurer, providing benefits to tens of millions of Americans, who pay more for healthcare than people in any other country. Thompson, 50, had been the CEO of UnitedHealthcare, a unit of UnitedHealth Group, since April 2021.
The company has been grappling with the fallout from a massive data hack of its Change Healthcare unit that provides technology for US healthcare providers, disrupting medical care for patients and reimbursement to doctors for months.
Thompson had worked at UnitedHealth since 2004 in several divisions, according to a biography later removed from the company's website.
"Our hearts go out to Brian's family and all who were close to him," the company said in a statement.
The police department in Maple Grove, Minnesota, where Thompson lived, said it had no record of threats against him, and the Minneapolis Police Department said there was "no occurrence" of Thompson in its records.
The shooting happened at the outset of New York's busy holiday season, expected to bring more than 7.5 million visitors to the city, according to a local tourism bureau.
Users can now restrict AI-generated visuals across select categories.
Pinterest will make “AI-modified” content labels more visible.
The update aims to restore trust amid growing user backlash.
Pinterest responds to complaints over AI-generated ‘slop’
Pinterest has rolled out new controls allowing users to reduce the amount of AI-generated content in their feeds, following widespread criticism over an influx of synthetic images across the platform.
The company confirmed on Thursday that users can now personalise their experience by limiting generative imagery within specific categories such as beauty, art, fashion, and home décor. The move comes as many long-time users voiced frustration that their feeds were increasingly dominated by low-quality AI visuals, often referred to online as “AI slop.”
Pinterest, which serves as a hub for creative inspiration and shopping ideas, has faced growing scrutiny from both users and media outlets questioning whether its algorithmic changes have diluted the quality and authenticity of its content.
New personalisation settings and clearer labels
The new controls can be found under the “Refine your recommendations” section in the app’s Settings menu. Users will be able to opt for reduced exposure to AI-generated posts in certain categories, with more options expected to be added later based on feedback.
In addition, Pinterest said it will make its existing “AI-modified” labels more prominent. These labels appear on posts identified through image metadata or Pinterest’s detection systems as being partially or fully AI-generated.
The platform is also encouraging user feedback. When users encounter Pins they find less appealing due to synthetic imagery, they can use the three-dot menu to flag them and adjust their preferences accordingly.
The update has started rolling out across Pinterest’s website and Android app, with iOS support to follow in the coming weeks.
Balancing creativity with user trust
Matt Madrigal, Pinterest’s Chief Technology Officer, said the company’s focus remains on maintaining an authentic, inspiring experience for its community.
“With our new GenAI controls, we’re empowering people to personalise their Pinterest experience more than ever, striking the right balance between human creativity and innovation,” Madrigal said.
Pinterest’s move comes as research cited by the company suggests that AI-generated visuals now account for more than half of all online content. By giving users direct control over how much of that material they see, Pinterest hopes to preserve its reputation as a platform driven by genuine creativity rather than automated output.
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