Skip to content
Search

Latest Stories

The curious case of Urvashi Rautela and the art of being unmissable

Her bizarre fashion statements and spiritual stunts make headlines, but is there a method to the madness?

The Strategy Behind Urvashi Rautela’s Spotlight Dominance

From OTT outfits to cryptic captions, Urvashi Rautela knows how to command attention

Getty Images

Let’s talk about Urvashi Rautela. Not the memes or the mockery but the walking paradox that keeps showing up on red carpets, in headlines, and sometimes, accidentally, in temples.

You might roll your eyes when her name pops up, but you don’t scroll past. Whether she’s blocking a hotel staircase at Cannes for a photo op or casually suggesting a temple near Badrinath is dedicated to her, Urvashi is a recurring character in India’s cultural circus, equal parts spectacle, sincerity, and self-promotion.


The Strategy Behind Urvashi Rautela\u2019s Spotlight DominanceUrvashi Rautela continues to make bold appearances at Cannes 2025Getty Images


From crowns to Cannes: the evolution of Urvashi

Once a beauty queen, now a full-time internet obsession, Urvashi Rautela has been chasing stardom across languages, genres, and continents. She’s done Bollywood, dipped into regional cinema, walked international carpets, and, most importantly, refused to be invisible.

At Cannes 2025, she delivered one viral moment after another. A video of her blocking a hotel staircase for a photoshoot, with guests trapped and eyes rolling, went viral. Netizens called it “peak cringe.” Her response? Silence. Because why apologise when you’re trending?

A black gown with a torn armpit? Fans debated: PR stunt or legit disaster? Urvashi spun it into a hero moment, claiming she ripped it while helping a 70-year-old woman. Cue awws and eye-rolls!

A gold “bra-necklace” clutch dubbed “Barbie’s midlife crisis” and a crocodile necklace. Cartier or copycat? The internet still isn’t sure!

But what others call faux pas, Urvashi spins into flair. Even when critics compared her golden look to “Barbie’s midlife crisis,” she didn’t flinch. She wore it like armour and perhaps that’s the point.

The Strategy Behind Urvashi Rautela\u2019s Spotlight DominanceUrvashi’s signature style turns heads on the global red carpetGetty Images


Temples, tales, and a touch of delusion?

Then there was that temple claim. In a now-notorious interview, she said a shrine near Badrinath was built in her name, where devotees garlanded her photo. The internet exploded. Locals fumed. Eventually, she clarified: “It’s named after the apsara Urvashi!”

This wasn’t her first godly flex. In 2022, she reposted a fan’s “puja” to her, cheekily dubbing it Urvashism. She even expressed a desire for a real temple in South India, citing her growing fandom there.

So the question is, is it self-worship or self-marketing? Depends who you ask. But in a media world where buzz matters more than background checks, her temple talk, however misfired, worked.

The Strategy Behind Urvashi Rautela\u2019s Spotlight DominanceUrvashi Rautela grabs headlines with every appearance Getty Images


Fact-checking Urvashi: a full-time job

What’s tricky with Urvashi is that you never know where confidence ends and creative fiction begins. She’s claimed to be the first Bollywood actress to walk in Manipuri attire. Said she’s fluent in French. Hinted at roles in Kantara 2 and a Parveen Babi biopic, both quickly denied by the respective creators.

Add to that her tone-deaf moment after the Saif Ali Khan incident, where she accidentally pivoted from a stabbing incident to discussing her diamond Rolex. The internet says even her apologies sometimes feel like PR rehearsals rather than genuine remorse.

Still, she keeps pushing. And pushing. And pushing.

The Strategy Behind Urvashi Rautela\u2019s Spotlight DominanceFrom red carpets to airports, Urvashi never goes unnoticedGetty Images


The meme economy loves her

No Indian celebrity gets memed quite like Urvashi Rautela. Twitter and Reddit dissect her every move. There’s a whole corner of the internet that treats her as performance art, like a case study in what happens when hustle overtakes humility.

Nicknames like “Mata Urvashi” and “Damdami Mai” trend ironically. Hashtags like #Urvashism live on. Even the phrase “delulu is the solulu” fits her internet brand like a glove. The point is, she’s not just mocked, she’s watched.

And that’s the trick. In today’s fame economy, it’s not about being respected. It’s about being remembered. And on that front, Urvashi delivers.

The Strategy Behind Urvashi Rautela\u2019s Spotlight DominanceUrvashi Rautela’s online presence keeps fans and trolls equally engagedGetty Images


Hustle or hoax? You decide

Behind the glitter and gaffes is someone who clearly wants it. The fame. The acceptance. The top seat at every table. Urvashi Rautela might not always have the right words or the right necklace, but what she does have is relentless drive.

Her story isn’t polished, but it’s persistent. She’s a walking headline generator, never playing it safe, never fading quietly. Whether you laugh with her or at her, she’s part of the cultural conversation. And let’s be honest, we need a few characters like that to keep the circus interesting.

The Strategy Behind Urvashi Rautela\u2019s Spotlight DominanceUrvashi’s looks are as headline-worthy as her comebacksGetty Images


Final thoughts? Don’t underestimate the unbothered

Urvashi Rautela is not trying to be perfect. She’s trying to be unforgettable. And in an era of blink-and-you’ll-miss-it fame, she’s cracked the code. Loud outfits, louder claims, and the loudest kind of self-belief.

So next time you see her trending, ask yourself: Is she clueless… or playing 4D chess while we’re stuck on checkers? Either way, you’ll keep watching. And that’s exactly the point.

More For You

Child Fame Costs: HBO’s New Young Harry Potter Reboot Stars

The new trio cast as Harry, Hermione and Ron step into a world where childhood and fame rarely mix well

Instagram/harrypotter/Getty Images

From Hogwarts to headlines, the real cost of childhood fame for Harry Potter’s new stars

As HBO prepares to bring Harry Potter back to screens with a new television adaptation, excitement is high around the casting of Dominic McLaughlin, Arabella Stanton, and Alastair Stout as the iconic trio of Harry, Hermione, and Ron. But amid the buzz, a quiet voice of caution has emerged. Chris Watson, father of original Hermione actress Emma Watson, is urging parents and the industry to tread carefully when it comes to child stardom.

Chris Watson is not speaking as a critic or industry insider but as someone who watched his daughter grow up inside a global franchise. Emma was nine when she landed the role of Hermione Granger, and what followed was a decade of public attention that reshaped her life. Her father remembers the shift vividly. “Her homework would go back to school on motorbikes,” he once said, pointing to the surreal logistics fame forced on them.

Keep ReadingShow less
DJ Funky T’s Top Indian Music Picks; Playlist Revealed

DJ Funky T

My Playlist: DJ Funky T reveals his top Indian music picks

With a massive music collection spanning several decades, multi-genre DJ and music producer DJ Funky T found it challenging to narrow down just 10 songs he loves. Also known as Tony Hayer, his favourites range from Michael Jackson, Dr Dre and Fleetwood Mac to Bollywood, Punjabi, Hindi, Sufi and more. Some of these diverse influences feature in his own track Tu Meri Rani Si.

Before revealing his choices, he said: “The following golden tracks have stood the test of time. It was a hard call, as many more songs could have made this list. So, in no particular order from my current conscious memory, I present 10 Indian songs I love. Check them out and enjoy.”

Keep ReadingShow less
Najmuddin Saifuddin & Brothers Deliver Qawwali Masterclass

NAJMUDDIN SAIFUDDIN & BROTHERS QAWWALI GROUP

www.easterneye.biz

Najmuddin Saifuddin & Brothers deliver a soul-stirring qawwali masterclass across the UK

Qawwali remains popular with cross-cultural audiences, but very few get the chance to experience one of the world’s oldest music genres in its purest form. Whether it is the diluted style seen in Bollywood adaptations or fusion with contemporary sounds, the tradition is often watered down.

Najmuddin Saifuddin & Brothers Qawwali Group stand apart from that commercialised crowd, presenting the Sufi genre in its most authentic style. The five talented brothers – sons of the late qawwali icon Ustad Bahauddin Khan Qawwal – belong to a remarkable lineage that traces directly back to the first group formed by the genre’s founding father in the 13th century.

Keep ReadingShow less
Fearless Documentary Honor Windrush Women for Modern Britain
In the Fearless documentary, Windrush generation women reflect on their lives in post-war Britain
Instagram/dopdaniel/alt_africa_

‘Fearless’ documentary honours Windrush women who built modern Britain but were written out of history

They were the nurses, cleaners, activists, and everyday heroes who arrived in Britain with little more than courage and determination. Now in their 80s and 90s, six women who helped rebuild the UK after the Second World War are finally getting their due in Fearless, a powerful new documentary that brings their remarkable stories to the big screen.

Launching on Windrush Day (22 June), the film will tour select cinemas across London through July, with post-screening Q&As featuring the directors and cast. It celebrates the lives of Sheila Daniel, Aileen Edwards, Maggie Kelly, Anne Gaché, Nashattar Kang, and Nages Amirthananthar, women of Caribbean, Irish, and South Asian descent who came to Britain as part of the Windrush generation and beyond.

Keep ReadingShow less
Sunjay Kapur Dies After Swallowing a Bee During Polo Match

A bee flew into his mouth and stung him while he was on the field

X / sunjaykapur

Sunjay Kapur, polo enthusiast and Karisma Kapoor’s ex-husband, dies after swallowing a bee

Sunjay Kapur, a prominent industrialist and polo patron, passed away at the age of 53 in the United Kingdom after reportedly suffering a heart attack during a polo match. Kapur was also known for being the former husband of Bollywood actress Karisma Kapoor.

Tragic incident on the polo field

The incident occurred during a polo match where Kapur was representing his team, Aureus. According to reports, a bee flew into his mouth and stung him while he was on the field, triggering a fatal heart attack. Despite the rapid arrival of medical assistance, he could not be revived.

Keep ReadingShow less