- Wednesday, May 08, 2024
By: Eastern Eye Staff
Dr Subhash Chandra, Member of Parliament, Rajya Sabha, while delivering the keynote address titled ‘Influencing the influencers’ at the ’17th edition of the exchange4media Conclave’ held in Mumbai on Friday said that, “Today, consumer is the biggest influencer in the world. Whether it’s a politician who looks to influence his potential voter or for a channel network that aims to influence its viewers, the consumer is at the centre of it all”. The theme of the conclave this year was ‘Leveraging Open Innovation to Engage Consumers’. Dr Chandra said that with the rapid development of technology, the screen would also have…
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