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The Zoya Factor faces yet another delay

Image tweeted by Sonam Kapoor
Image tweeted by Sonam Kapoor

According to reports, Sonam Kapoor and Dulquer Salmaan’s much-delayed film The Zoya Factor has been postponed yet again. Reportedly, the makers have taken the decision to avoid a clash with the approaching Cricket World Cup.

The Zoya Factor is based on popular author Anuja Chauhan’s bestseller of the same name. The film is waiting to see the light of the day for a long time now. It was initially slated to hit screens on 5th April 2019 but was later pushed to 14th June 2019.

However, if latest reports are to be believed, The Zoya Factor will not be able to enter theatres anytime soon. Besides the upcoming Cricket World Cup, the pending post-production is being cited as another reason behind the film getting pushed again and again.

A source close to the development reveals to an Indian daily, “One of the reasons the film is being postponed is because there is post-production work left. But the driving factor here is the timing.”

The source goes on to add, “While the makers earlier thought it would be wise to release the film amidst the World Cup fever, they now feel that it may not be the most lucrative period in terms of box-office business. So, they are eyeing an early September release. The final date is yet to be zeroed in. The trailer will be launched by July-end.”

Produced by Fox Star Studios and Adlabs Films, The Zoya Factor is helmed by Abhishek Sharma.