Leading global technology giants plan to oppose a new law in India which would ask Facebook, WhatsApp, Paypal, Google, and many others to store user data in the country.
The business who oppose the law said that the legislation could spoil the investment and business models of international and domestic businesses operating in the country.
In July, a government panel recommended that all "critical personal data" should be processed in India, and presented a draft bill that could affect how global firms store customer data.
Facebook, Mastercard and PayPal fear the new law, which follows similar measures in China and Vietnam, would increase their compliance and infrastructure costs, and affect planned investments.
Their concerns are to be taken up lobby groups planning a joint effort to pressure New Delhi to reconsider.
"The potential fear of restricting cross-border data flow would impact the business models of several Indian as well as global companies," said a draft of their letter addressed to India's information technology minister.
"Fear of restrictive regulation has the potential to negatively impact the flow of foreign investments," said Reuters.
The letter, to be delivered by September 30, is supported by the US-India Strategic Partnership Forum, the Washington-based Information Technology Industry Council (ITI), London-based techUK, and India's NASSCOM.
Together they represent some of the biggest names in global technology, including Alphabet Inc's Google, Salesforce.com Inc, Microsoft and India's Wipro.
An IT ministry official said data localization was necessary to enable the government to carry out investigations and to guard against data breaches, which are widespread globally.
"They (industry) are too ambitious to think this won't become a law within a year," said the official, who declined to be identified as he was not authorised to speak to the media.
The campaign will argue that the data law hurts both foreign and local firms, many of which now store data overseas, said an official of one of the international companies involved.
ITI's executive vice president for policy, Josh Kallmer, said the group would send lobbyists from Washington and Brussels to hold talks with Indian officials.
The US-India forum said it was working to build an industry-wide consensus on data protection. The Confederation of Indian Industry is also canvassing members to join the effort, an industry source said.
TechUK declined to comment, while NASSCOM did not respond to a request for comment.
India is the latest country to seek tighter control over data and domestic operations of global tech firms.
In June, Vietnam passed a cybersecurity law for technology firms to store "important" personal data on users in the country. Industry lobby groups opposed the measure.
For India, home to several global tech firms, the data law appears set to become the newest irritant in the trade with the United States.
Besides the data law, government panels are drafting policies to regulate data stored by cloud computing, e-commerce and payment companies.
Licensing reforms let pubs host events and serve outdoors with ease
South Asian workers turned pub rejection into a thriving desi pub scene.
South Asian pubs mix Indian cuisine, Punjabi beats, and British pub culture.
From rejection to reinvention
When south Asian foundry and factory workers arrived in England decades ago, they faced a harsh reality, refusal at the pub doors and their response was by building their own. From The Scotsman in Southall over 50 years old, run by Shinda Mahal, to Birmingham’s The Grove and The Covered Wagon, these establishments emerged as immigrant workers from India, Pakistan, and Bangladesh moved to the West Midlands.
Now, as the UK government launches a fast-track review to scrap outdated licensing rules, these south Asian pubs stand ready to write a new chapter in British hospitality. “Pubs and bars are the beating heart of our communities. Under our Plan for Change, we’re backing them to thrive”, said prime minister Keir Starmer.
The new reforms aim to slash pointless restrictions that have stifled community events and local venues for years. From serving food outside to hosting live music, red tape has made simple operations unnecessarily complex. For south Asian pub owners, who have already overcome decades of resistance, this signals an opportunity to expand while maintaining the cultural spaces they fought to establish.
The spirit of the Desi pub
The documentary Rise of the Mixy directed by Gurudev Singh chronicles how these establishments emerged from racial resistance to become the symbols of British Asian culture, combining public houses with Indian food and Punjabi music.
"I think in the Midlands there's a strong sense of community, especially among Asians and Punjabis," Gurudev told the BBC. This community spirit defines desi pubs, where tandoori mixed grills sizzle alongside draught ale and dartboards.
David Jesudason, Beer Writer of the Year 2023 and the author of Desi Pubs, in an interview with LBC Blog told “Many metropolitan city dwellers particularly in gentrified London have no idea about this kind of ground-level work. But none of it wouldn’t have taken place without desi landlords taking over failing pubs and making them inclusive spaces”.
A toast to the future
The timing couldn't be better. The beer and pub sector supports over £30 billion being pushed into the economy, £18 billion in taxes, and one million jobs, according to the British Beer and Pub Association. Yet the industry faces mounting pressures. Approximately 46,000 pubs are trading across the UK as of early 2025, with closures threatening communities nationwide.
A Frontier Economics report highlights how UK pubs serve residents and visitors alike, supporting jobs whilst delivering vital social value. South Asian pubs are reshaping this landscape with fresh energy while cherishing British traditions. Over the last 20 years, West Midlands south Asian-owned public houses have transformed from regional particularity into a trend capturing national press attention and online food bloggers. The reforms promise practical relief.
Pubs will find it easier to host community events, extend trading hours, and use outdoor spaces without bureaucratic hurdles. For desi establishments already juggling cultural events, live music, and food service, this means freedom to innovate without constantly battling licensing restrictions.
Nick Mackenzie, co-chair of the Licensing Taskforce and CEO at Greene King, emphasised the sector's challenges: "Pubs are faced with continued rising costs, placing them under enormous pressures, which is why the government must continue to back the sector, including critical reforms on business rates which would unlock opportunities for pubs to invest and help drive economic growth."
For south Asian pub owners, the message is clear, the barriers that once kept their grandparents out of British pubs won't be the same ones holding back their businesses. From The Scotsman to countless West Midlands establishments, these venues represent resilience, integration, and a uniquely British Asian an identity. As red tape falls away, they're poised to show that the best of British pub culture can flourish with a distinctly south Asian flavour no permission slips required.
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