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Sriram Raghavan wishes to work with Shah Rukh Khan

After the rousing success of Andhadhun (2018), everyone is all agog about what filmmaker Sriram Raghavan is working on next. Some media outlets recently reported that the hit director is joining forces with superstar Shah Rukh Khan for his next project. However, Raghavan has refuted the canard.

While the filmmaker has quashed the rumours of directing Khan in his next, he does admit that whenever he writes a script, he wishes to work with the superstar. "There are certain actors I think I can approach whenever I am working on something and Shah Rukh is one of those. He is somebody whom I'd love to work with," says the filmmaker.


Raghavan goes on to reveal that once he had drafted a version of the story based on Khan’s blockbuster film Baazigar (1993).

"He is somebody whom I would love to work with. For example, one of the very early stories I had written, was based on a novel on which Baazigar was also based - A Kiss Before Dying. My version of that movie would have been something else. In fact, I worked on the script and later found out that a film had already been made on the idea," adds the Badlapur (2015) helmer.

While we have no idea what will be Sriram Raghavan’s next project, SRK is presently busy promoting his upcoming release Zero, scheduled to hit screens on 21st December.

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Growing focus on personality rights as misuse of celebrity likeness increases online

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Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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