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Sonam announces the release date of her next, Ek Ladki Ko Dekha Toh Aisa Laga

Bollywood actress Sonam Kapoor has announced the release date of her upcoming film, Ek Ladki Ko Dekha Toh Aisa Laga. Directed by debutante Shelly Chopra, the movie will enter cinemas on 12th October 2018.

Sonam shared the news on Twitter, captioning, "Looking forward to being your on-screen daughter @AnilKapoor .@foxstarhindi presents ‘Ek Ladki Ko Dekha Toh Aisa Laga' releasing Oct 12! Produced by #VidhuVinodChopra & #RajkumarHiraniFilms. Best of luck #ShellyChopraDhar on her directorial debut! @RajkummarRao @iam_juhi #ELKDTAL"


Ek Ladki Ko Dekha Toh Aisa Laga stars the real-life father-daughter duo of Anil Kapoor and Sonam Kapoor. It will be the first time when both share the screen space. Interestingly, they play father-daughter in reel life as well.

Besides these two stars, the movie also features seasoned actress Juhi Chawla and Rajkummar Rao in principal roles. Juhi plays Sonam's mother while Rao will be seen as her love interest in the romantic drama.

The film has just mounted the shooting floor in Patiala, Punjab. However, Sonam and Rajkummar will join the team on 29th January. Ek

Ladki Ko Dekha Toh Aisa Laga is produced by Vidhu Vinod Chopra and Rajkumar Hirani Films.

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Growing focus on personality rights as misuse of celebrity likeness increases online

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Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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