By: Mohnish Singh
As expected Aamir Khan Productions’ latest offering Secret Superstar has started attracting niche audience in droves. The film, which entered theatres on 19th October, received an extraordinary response from critics and the same has started translating into footfalls in cinema halls across the country. On its opening day, the movie pocketed INR. 4.80 crores, which was a decent collection keeping the subject and its target audience in mind. The movie was never promoted as a mass entertainer and always targeted a certain segment of the audience from day one. With the help of a strong word of mouth, the movie…
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