Honest, intelligent and open to new ideas is how officials of India's main opposition Congress describe their leader, Rahul Gandhi, but the party's election performance has been so poor he now risks losing even his family's traditional seat.
As vote-counting trends on Thursday (23) showed prime minister Narendra Modi's ruling party winning 285 seats against just 53 for Congress, current and former party officials blamed a lacklustre campaign and a failure to overhaul its top team.
"If they want to change anything, change the leadership," said a Congress official in the western state of Rajasthan, referring to the old guard around Gandhi. "You need to give young people a chance."
He was among five current and three former party officials who told Reuters that Gandhi's inability to jettison older leaders responsible for a major debacle in the 2014 general election and push forward newer, younger faces was a mistake.
All eight sources sought anonymity.
Gandhi’s office did not respond to a request from Reuters for an interview.
Still, the 48-year-old Gandhi remains powerful within a party that has ruled India for most of its history since independence from Britain in 1947, and is unlikely to face a leadership challenge immediately.
But Congress's continued slide has raised questions both about its future and the role of his family.
Younger Indians find it difficult to accept that Gandhi was appointed Congress president only because of his lineage as the son, grandson, and great-grandson of prime ministers, said prominent historian and columnist Ramachandra Guha.
"The Congress should dump the Dynasty," he said on Twitter.
In May 2014, after Congress slumped to its worst performance in a general election, with 44 seats, Gandhi told reporters, "There's a lot for us to think about, and, as vice president of the party, I hold myself responsible."
Five years on, his party has suffered a further drubbing at the hands of Modi's Hindu nationalist Bharatiya Janata Party and he was himself trailing in the family borough of Amethi in northern Uttar Pradesh, though he was leading in a second constituency from which he is contesting, in southern India.
Congress also proved unable to effectively parry Modi's campaign emphasis on national security, after aerial clashes and heightened tension with arch rival Pakistan following a suicide attack in disputed Kashmir that killed 40 Indian policemen.
At the end of last year, Congress's hopes of upsetting Modi had increased, after it won three heartland states in elections, largely driven by voter concerns about weak farm incomes and a lack of jobs.
But Congress fumbled communications on key policies, with a publicity campaign this year that escaped the notice even of some of its own workers, and failed to forge pre-election alliances in key states, said the party officials who spoke to Reuters.
The campaign was substantially delayed because of disagreements between 66-year-old Anand Sharma and other senior leaders, two party officials said.
Sharma denied the accusation, saying that putting together the campaign was a complex process. "There was no delay whatsoever in the launch of Congress campaign," he added.
The campaign was launched on April 7, just four days before the first round of voting began in a general election spread over seven phases across 39 days.
In Rajasthan, which Congress won last year, its choice of 68-year-old Ashok Gehlot as chief minister, instead of 41-year-old Sachin Pilot, backfired, losing it the support of a key caste grouping, the official said, leaving the BJP likely to sweep all 25 seats.
Gandhi was encircled by a "college of sycophants", said a former Congress official who joined a rival bloc this year.
"It doesn't matter if you have talent or merit," the former official said, adding, "What matters is you have the right family name or the right mentor."
In contrast to Modi, a tea vendor's son who rose through party ranks, Gandhi's lineage is a weakness the prime minister has repeatedly exploited.
In Uttar Pradesh, which elects the bulk of India's lawmakers, Congress this year drafted in Gandhi's charismatic sister, Priyanka Gandhi Vadra, to burnish its fortunes. But that made little difference to results.
Diwali celebration tomorrow kicks off business with ticketed workshops and networking.
Model taps into growing demand for inclusive, heritage-focused experiences.
Platform targets not just south Asians seeking cultural connection, but everyone.
Creating cultural belonging
Priyanka Patel, curator of The Empowered Desi, a new events platform for south Asians seeking cultural connection, is here with a Diwali celebration on Saturday (18) at Fargo Village in Coventry. The venture was born from personal experience – Patel felt "isolated and neglected" growing up without many south Asian friends. Spotting a gap in the market, she's now building a business around creating inclusive spaces for south Asians regardless of religious or regional background.
Diwali-themed , Paint N Sip event in Coventry marks the venture's next partnership with local business Sugar and Spice, Patel is offering a ticketed experience featuring diya decorating workshops, Indian grazing boards with chai, and jewellery stations where guests can take home jhumkas and bangles. The Diwali format combines cultural celebration with networking opportunities, with south Asian attire preferred.
Empowerment through experience
I couldn't talk about the festivals we celebrate, the type of Indian food we have, and also the clothes we wear for special occasions," Patel told BBC."I felt that I couldn't express my individuality, which in turn affected my confidence and self-worth." She realised that lack of cultural belonging represented an untapped market.
The business model centres on experiential events that blend tradition with social connection. The first workshop held on September (20) focused on bento cake decorating, a trendy format paired with south Asian networking. Patel aims for attendees to "feel empowered and inspired."
With South Asian Heritage Month highlighting the importance of cultural spaces, The Empowered Desi positions itself at the intersection of community building and commercial viability. Patel's betting that others share her experience and are willing to pay for a sense of belonging.
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