A R Rahman pays homage to London fire victims ahead of UK gig

In the glittering, ever-shifting world of Indian entertainment, few PR professionals have managed to carve out a reputation as quietly influential as Prashant Golecha. Known for steering the careers and public images of stars such as Somy Ali, Rajniesh Duggall, Delnaaz Irani, Arjun Bijlani, Sharad Malhotra, Aly Goni, Jasmin Bhasin, Sumbul Touqeer and many others, Golecha’s journey into the world of celebrity PR began, as he puts it, “completely by accident.”

Originally from Jaipur and armed with an MBA in marketing, he arrived in Mumbai with dreams of advertising. “Some of the biggest advertising agencies loved my profile,” he recalls, “but somehow, things just didn’t work out.”